Field and Event Marketing Lead

Company Description

Job Description

Forrest Johnson Recruiting is partnering with an industry-leading consumer services brand that is recognized as one of the top and fastest-growing companies in their industry. Our client is building out a field marketing team who will travel to assigned markets (80% travel) to execute events and localized marketing initiatives. Each Field and Event Marketing Lead will focus on coordination, hands-on execution, and performance tracking of local events and field marketing programs while partnering closely with regional leaders, site teams, and corporate marketing.

The ideal candidate is positive, highly organized, execution-oriented, and eager to grow into a strategic field marketing role! Key responsibilities of the Field and Event Marketing Lead include but are not limited to:
Field Marketing Execution 
Execute localized marketing campaigns, promotions, and events across assigned markets
Directly support pre-opening, opening, and post-opening marketing initiatives for new locations
Ensure brand standards and messaging are consistently applied at the local level
Help create memorable customer experiences that strengthen brand loyalty and community connection

Community Engagement and Brand Activation
Serve as a brand ambassador within assigned markets
Identify and execute local marketing opportunities that increase brand visibility and drive traffic
Research, recommend, and support participation in community events, sponsorships, festivals, fundraisers, and local partnerships
Coordinate on-site event execution, including setup, promotional materials, staffing support, and customer engagement
Build and maintain relationships with community organizations and local business partners
Represent company at local events, grand openings, sponsorship activations, and community initiatives (occasional evenings and weekends required)
Assist in evaluating sponsorship and event opportunities based on brand alignment, community impact, and business goals

Marketing and Site Support 
Serve as day-to-day marketing support for site leaders and regional teams
Assist with local marketing calendars, timelines, and execution checklists
Coordinate signage, collateral, promotional materials, and vendor needs
Troubleshoot execution issues and escalate risks proactively

Cross-Functional Support
Partner with operations and new site training teams to align marketing execution
Support agency partners and local vendors as directed
Assist in rolling out corporate campaigns to field locations

Performance and Reporting 
Track field marketing activity and basic performance metrics (traffic, participation, conversion)
Compile post-event and post-launch recaps with insights and recommendations

Process and Playbook Management  
Follow established field marketing playbooks and execution standards
Contribute feedback and ideas to improve tools, processes, and local activation programs
Help document best practices and field learnings

Qualifications

Experience
Bachelor’s degree in Marketing, Business, Communications, or related field preferred
1–3 years of experience in marketing, events, hospitality, retail, or field operations preferred; open to considering driven recent college graduates
Experience in multi-location, retail, franchise, or service-based environments a plus
Ability to work flexible hours, including occasional evenings and weekends for events

Skills
Strong execution and organizational skills
Detail-oriented with the ability to manage multiple priorities
Clear communicator with strong follow-through
Comfortable representing the brand at community events and public-facing activations
Comfortable working cross-functionally and in fast-paced environments
Willingness to travel to field locations as needed
Eagerness to learn and grow into a broader field marketing role

Personal Attributes
Willing to travel up to 80% of time
Comfortable working with others 
High degree of self-accountability 
Energetic, outgoing, and comfortable engaging with customers and community partners
Comfortable working independently in field environments

Additional Information

This company is an equal opportunity employer. They comply with all applicable employment laws and do not discriminate based on any protected characteristic.

Work Model: Remote