Field Marketing Manager
Capriotti's Sandwich Shop is looking for a passionate and driven Field Marketing Manager to join our Reno team. This pivotal role is focused on elevating Capriotti’s to the forefront of the sandwich industry in Reno/Carson City through innovative marketing strategies and building brand loyalty.
Responsibilities
- Develop and execute market-wide and store-specific marketing plans to increase customer loyalty and brand preference
- Drive catering and in-store sales through strategic outreach, events, and partnerships
- Create PR opportunities by building relationships with local media, influencers, and community leaders
- Collaborate with general managers to ensure consistent and impactful local marketing execution and supported by the stores
- Monitor and optimize marketing performance using data-driven insights to maximize ROI
- Ensure consistency in messaging, branding, and overall marketing efforts
- Maintain organized project documentation, including project plans, timelines, status updates, and reports to track progress and measure success
- Define and achieve metrics for traffic growth and catering sales
Skills
- Must be confident, articulate, and comfortable speaking directly to customers about our brand and locations
- Must have the ability to recommend and execute new ideas and creative activations to drive traffic and sales for Reno-areas shops
- Must be able to effectively present new ideas to the Director of Operations and Vice President of Operations, based on your findings in the field
- Must be highly motivated and accountable for delivering tangible results
- Must have a flexible schedule that can support events that may arise outside of normal business hours (i.e. Community events on the weekend, evening promotions, etc.)
- Strong local marketing, and community engagement experience preferably in restaurant marketing
- Must be a self-starter who is comfortable interacting and connecting with customers and members of the community
- Proficiency in digital marketing and analytics to measure and improve campaign success
- Exceptional communication and relationship-building skills with general managers and leadership
- Creative thinker with the ability to craft unique, market-dominating campaigns
- Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms (e.g., social media management, email marketing, analytics)
- Strong preference for candidates with a deep familiarity of the Reno community
- College students (marketing, communications, business, or related majors encouraged!)
Benefits
- Training & development
- Wellness resources
- Medical
- Dental
- Vision
- Life insurance
- 401(k) plans
- Generous vacation
- Personal time off
Company Overview