Financial Content Strategist II - Reseda Group

Reseda Group helps credit unions thrive by delivering innovative products and solutions to their members and communities. Reseda Group is a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. Driven by a shared goal of building better – everything – for members, Reseda Group invests in strategic partners bringing new technologies, digital resources and industry solutions to market. Learn more about us at https://www.resedagroup.com/

The Financial Content Strategist (Reseda Group) is responsible for creating high-quality, compliant, and engaging educational content that helps people better understand financial products and make informed decisions. This role works collaboratively with subject matter experts, Financial Education teams, Product teams, Marketing, and Client Success teams to produce clear, accurate content for web pages, guides, tools, and campaigns focused on banking products and services.

As part of the team, this individual will focus on strategically curating ideas, developing and researching content as needed to create educational articles (e.g. mortgages, loans, savings, budgeting) as well as digital content for web, social, and other communication channels. FAQs, glossary content, interactive frameworks (where applicable), short format videos, campaigns, newsletter and other communication areas will also be a focus.

Work Location: This position is a remote role within the State of Michigan.

Schedule: Monday - Friday 8:30am - 5:00pm, occasional work done after hours as needed

Compensation & Benefits: 

Salary: $85,000-100,000+, dependent on experience 

100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums 

Up to 26 days of PTO within your first year, as well 11 Paid Holidays

401(k) with company match

Up to 12 Weeks of Paid Parental Leave

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment. 

Essential Duties and Responsibilities:

Financial Content Strategist I: 

Produce clear, accurate financial education content, and short video clips, under guidance

Understand products and services offered by credit unions and banks to support the writing and development of content for educational pages, websites, resources, and other communication materials

Research financial topics and translate complex information into reader-friendly language

Work closely across teams to review and ensure accuracy and regulatory alignment

Perform content QA and proofreading tasks to verify effectiveness in conveying the necessary message, ensuring consistent brand tone, quality, and accuracy of information as to content, grammar, spelling, and typographical errors

Participate in editorial planning and content calendar execution

Support SEO best practices, keyword integration and readability

Manage and optimize CMS to ensure efficient content creation, organization, and distribution across channels

Develop and maintain cooperative working relationships in and outside of department

Manage several projects concurrently

Perform other duties and assist other employees, as assigned

Financial Content Strategist II:

All of the Financial Content Strategist I duties and responsibilities

Own the end-to-end writing process for educational content

Lead topic research, audience analysis and content outlining using new statistics, data, and information to add to existing or create new financial education content

Draft, revise, and finalize educational content with minimal oversight

Collaborate cross-functionally with product, marketing, and other divisions to align messages

Provide guidance on tone, structure, and educational approach for all content developed

Contribute to content strategy discussions such as topic selections, knowledge gaps, user needs, etc.

Mentor tier 1 employees and assist with editorial workflows

Leverage data and analytics to improve content effectiveness

Work with management to create and implement special projects based on product roadmap

Proofread documents from others on the team to verify accuracy and effectiveness in conveying the necessary message; correct as to content, grammar, spelling, and typographical errors

Senior Financial Content Strategist: 

All of Financial Content Strategist II duties and responsibilities

Lead content strategy for financial education initiatives

Define content frameworks, standards, and governance for educational material

Manage complex topics such as regulatory change, compliance nuance, risk disclosures, etc.

Drive topic prioritization aligned with organizational goals

Serve as primary writer/educator for financial education content and long-form assets

Mentor and train content team members

Measure and optimize content performance based on analytics and user feedback

Develop and strengthen working relationships with key influencers and executives across the organization and in the industry to support financial education and business objectives

Independently manage and execute projects

Knowledge, Skills, and Abilities Required:

Financial Content Strategist I:

High School Diploma or equivalent required.

Bachelor’s Degree required; preferred degree in marketing, communications, journalism, education, business, or related major

2-3 years of experience in communications, journalism, marketing, and/or fincial services

Strong understanding of personal finance concepts such as mortgages, loans, interest, budgeting, savings, digital banking, etc.

Familiarity with credit union and bank product structures and terminology

Understanding of regulatory considerations for financial content (disclosures, for example)

Exceptional writing and editing skills with a focus on clarity and accessibility

Ability to translate complex financial topics into reader-friendly language

Strong research skills and ability to verify accuracy

Comfort working with content management systems

Basic understanding of SEO principles

Ability to work with style guides and editorial standards

Strong interpersonal skills

Ability to work cross-functionally with compliance, product, marketing, and other teams

Receptive to feedback and interactive editing processes

Empathy for diverse audiences learning financial topics

Ability to structure content for clarity, flow, and educational impact

Attention to accessibility and inclusive language

Time management and meeting deadlines

Ability to handle multiple topics simultaneously

Detail-oriented with strong organizational skills

Ability to solve problems and handle complex details

Financial Content Strategist II:

All of the Financial Content Strategist I knowledge, skills, and abilities

3-5 years of experience in relevant jobs

Advanced knowledge of financial products and services

Experience driving content strategy for web or digital experiences

Ability to analyze content performance metrics and recommend improvements

Certified Credit Union Financial Counselor (CCUFC) preferred

Senior Financial Content Strategist:

All of Financial Content Strategist II knowledge, skills, and abilities

5+ years of experience in relevant jobs

Mentorship and leadership capability

Experience with stakeholder management in regulated industries

Certified Credit Union Financial Counselor (CCUFC) required

Physical Demands and Work Environment:

May be required to remain in a stationary position for an extended period of time.

Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.

Occasionally needs to move about inside of office area

Exposure to potentially hazardous condition, i.e. robbery. Receives detailed instructions and procedures to be followed to minimize the exposure

This position is able to work in remote working arrangements.

Disclaimer:

Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.

MSUFCU is an affirmative-action, equal-opportunity employer.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.