Founding Growth Lead - Crypto/igaming

Remote - NYC preferred. Also open to US remote.

Tasks

Own growth end-to-end: acquisition, activation, retention, referral, reactivation, and reactivation-after-that

Build the lifecycle program from scratch — missions, leaderboards, deposit and wager-based progression, VIP, win-back, and the stuff iGaming has known for twenty years and most crypto products still ignore

Run promo and bonus mechanics with a real understanding of the economics — abuse vectors, churn curves, and how to design offers that don't get arbitraged into oblivion on day two

Design and run the referral program: structure, recruit, attribute, and kill underperformers fast

Own the growth dashboard end-to-end: events, cohorts, retention curves, LTV, CAC, payback, and the unglamorous data work that tells you what's actually happening

Run a high cadence of experiments — small bets, fast feedback, kill what doesn't work

Work directly with the founders on positioning, product surfaces that drive growth, and the line where marketing ends and product begins

Requirements

What we're looking for

Direct iGaming, sportsbook, casino, or prediction-market experience on the operator side. You understand bonus abuse, churn, GGR vs NGR, hold percentage, and what actually makes a wagering product sticky

Proven track record designing and running referral programs in crypto, gambling, or both — structuring deals, attributing properly, and cutting partners that don't perform or that get arbitraged

Strong lifecycle and CRM skills — designing sequences, missions, bonus drops, retention loops, and reactivation campaigns

Comfort with raw event data. You pull your own cohorts. You don't wait for an analyst

Strong written voice in the right register, with the ability to ghostwrite for founders and brand accounts without it sounding off

High output, fast feedback loops, and a willingness to ship campaigns and kill them quickly without ego

Comfort working in a small, async-first, docs-heavy startup with very little hand-holding

Bonus points

Direct experience at a crypto-native wagering product

Existing referral and operator relationships in crypto or gambling you can bring with you on day one

Solana ecosystem fluency and existing relationships in that orbit

Comfort with on-chain attribution and wallet-level analytics

Benefits

Who tends to do well here

Operators who treat growth as a portfolio of small bets, not big launches

People who write fast, in the right voice, without committee

People who are comfortable with degen audiences and degen UX

People who have run acquisition where every dollar is tracked back to a wager

Engineers-of-marketing — people who instrument first and opine second

People with strong opinions who can defend tradeoffs clearly

Who usually won't like this role

Brand marketers

Anyone whose growth experience is mostly Google and Meta paid social

People who need a creative team, an analytics team, and an ops team in place before they can move

Anyone uncomfortable working on a gambling-adjacent product

Anyone who needs a pre-built playbook

Why this role is interesting

You'll own growth at a prediction-market product from day zero, with full surface area

You'll have direct influence on the product, not just the funnel — the line between growth and product barely exists here

You'll have real budget and real authority to deploy it

You'll work directly with the founders on positioning and architecture while it still matters

You'll get equity and the chance to help build one of the most interesting companies in prediction markets from an early stage

Compensation & Package

competitive salary + equity