Founding Performance Marketer (VC backed US Startup)

This role is for one of our clients

Company Name: Human Capitalists

Industry: Technology, Information and Internet

Seniority level: Associate level

Experience: 3+ yrs

Location: remote

Jobtype: full-time

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\n₹15,00,000 - ₹30,00,000 a year

Seeking a Founding Performance Marketer to scale user acquisition and build the company’s paid growth engine from the ground up. This is not a traditional campaign management role; you will work directly with the founders and own performance marketing across channels, acquisition funnels, creative experimentation, and conversion optimization. The ideal candidate will combine creativity with data-driven decision-making to launch campaigns, analyze CAC and retention, optimize landing pages, review creatives, and rapidly test new growth opportunities.

Key Responsibilities

Own paid acquisition across Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging paid channels.

Manage and optimize acquisition budgets with clear CAC, activation, conversion, and ROAS goals.

Build and improve landing pages, acquisition funnels, onboarding journeys, retargeting flows, and conversion systems.

Run rapid experiments across creatives, messaging, audience targeting, bidding strategies, and funnel optimization.

Partner with product, design, and content teams to improve user acquisition and activation outcomes.

Analyze campaign performance and user behavior to identify scalable growth opportunities.

Help shape broader growth and go-to-market strategy.

Qualifications

3+ years of hands-on performance marketing experience.

Proven experience owning paid acquisition budgets, growth targets, CAC goals, and campaign performance metrics.

Experience marketing a consumer product or product-led SaaS product in the US market.

Strong analytical mindset with experience making data-driven growth decisions.

Comfortable working in fast-moving startup environments with high ownership and ambiguity.

Ability to independently execute campaigns end-to-end.

Required Skills

Google Ads

Meta Ads

TikTok Ads

GA4

Mixpanel

Amplitude

Segment

Attribution

Conversion funnels

A/B testing

Pixel/event tracking

Analytics and reporting

Communication

Strategic thinking

Benefits & Perks

Opportunity to be an early team member at a fast-growing AI startup.

High ownership and direct exposure to founders and company strategy.

Ability to shape the company’s growth playbook from the ground up.

Competitive compensation with meaningful equity upside.

Remote / hybrid flexibility.

Fast-paced, highly collaborative work environment with significant learning opportunities.

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