Founding SDR

Job Description

We are hiring our first SDR at FlowFuse. This is an early-stage role where you will help shaping how we handle inbound and outbound sales development.

We don't have an established SDR process or playbook yet. Part of this role is helping us figure out what works and making it repeatable. We already have a steady flow of inbound interest and a small sales team. We need someone who can follow up consistently, learn quickly, and improve the process over time.

Your job is simple in principle: work leads and move conversations forward. Nurture them. Find the approaches that move conversations forward and double down on those. Drop what doesn't. Move fast. Learn faster. That could mean fast inbound follow-up, testing outbound outreach, trying different messaging styles, or experimenting with new approaches.

Results and Iterative Improvement are two of FlowFuse's core values. This role is where both are most visible. We expect you to start reaching out to leads early, learn from the responses, and improve quickly. You will own the SDR and BDR playbook, not inherit it. That means writing it, testing it, revising it, and making it repeatable.

What you will own:

Work every qualified lead — inbound and outbound — toward a clear next step

Run multi-touch follow-up sequences and refine them based on actual conversion data

Build and maintain the SDR and BDR playbook from scratch, iterating rapidly on what works

Increase meeting generation and reduce stalled leads

Collaborate closely with Account Executives to ensure smooth handoff into discovery

Feed structured insight back to marketing on lead quality, objections, and messaging gaps

Track and report on core metrics: speed to first touch, MQL-to-meeting rate, follow-up velocity

Role Evolution

We are hiring for inbound MQL follow-up first because that is the clearest constraint right now — but this role was never meant to stay there. As the inbound motion becomes repeatable, you will expand into outbound prospecting: identifying target accounts, testing cold sequences, and generating net-new pipeline. The SDR function you build will grow into a full SDR/BDR capability. This is a ground-floor opportunity to define what that looks like at FlowFuse.

Who We Are

We move quickly and focus on getting useful work done. We care more about outcomes than appearances, and we prefer testing, iterating and learning over over-planning. This is a role for someone comfortable working independently and taking initiative without needing constant direction. If something isn't working, we expect people to speak up and adjust quickly. Just a small team building something real in a space that most software companies ignore, having a lot of fun doing it. If you've ever thrived in an environment where everyone just figures it out, you'll fit right in.

Skills

Builder mentality: Excited to work without a blueprint. You see an undefined process as an opportunity, not a gap.

AI fluency: Comfortable using AI tools to accelerate your work — or actively developing that skill. This isn't optional, it's how we operate.

Comfortable taking initiative and trying things quickly: You send the first email before the playbook is finished. You learn by doing, not by planning.

Strong follow-up habits: Speed, persistence, and follow-up quality over raw volume.

Iterative discipline: You track what you test, draw conclusions quickly, and change course without drama.

Communication: Strong written and verbal skills. You can engage both a plant engineer and a CTO without switching decks.

Technical curiosity: Comfortable learning and talking about Node-RED, industrial automation, IoT, and edge deployments.

Process thinking: You spot where leads stall, where CRM data lies, and how to fix both.

90-Day Plan

Week 1–4

Learn how FlowFuse's product, customers, and current sales process work, specifically how inbound demand currently does (and does not) become meetings

Learn the MQL definition, current routing logic, and any existing follow-up patterns

By week 2: send your first outreach sequences. Start testing outreach early rather than over-planning

Meet with sales, marketing, and customer success to understand the full lead lifecycle

Begin logging observations on where leads stall and why

Week 5–8

Own daily inbound MQL follow-up independently against agreed SLAs

Start systematically testing and iterating: messaging, cadence length, channel mix, personalisation approaches

Identify the top two or three places where MQL-to-meeting conversion breaks down and propose fixes

Begin tracking and sharing conversion metrics weekly

Week 9–13

Operate the inbound SDR motion independently with clear daily and weekly discipline

Publish a first version of the SDR playbook — even if it is a draft — and treat it as a living document

Provide structured feedback to marketing on lead quality and messaging gaps

Start exploring what an outbound process could look like: target account criteria, sequencing approach, first tests

Hiring Plan

Initial Screening: Resume and cover letter review for communication quality, early-stage GTM experience, and evidence of initiative and willingness to experiment

First Interview: Phone or video conversation on execution style, iteration approach, and mindset in ambiguous environments

Second Interview: In-depth discussion with the hiring manager and relevant team members on process thinking, collaboration with marketing and AEs, and what "building a playbook" means to you

STAR Interview (45 mins): Behavioral interview focused on values alignment — ownership, iteration, learning from failure, and results over perfection — conducted by the CEO

Assessment/Presentation: Short work sample or live exercise (see below)

Final Interview: Conversation with key stakeholders

Offer

Assessment

Prepare a 10-minute roleplay or presentation for a hypothetical inbound lead who has requested contact after engaging with FlowFuse content. Assume the prospect is interested in managing Node-RED instances across distributed industrial environments but has not yet committed to a meeting.

Your goal: identify the best follow-up approach for this lead, ask the right qualifying questions, respond to initial objections or concerns, and move toward a booked discovery meeting.

Please spend no more than 90 minutes on preparation.

What we are looking for:

Messaging clarity and personalisation

Ability to guide a conversation toward a clear next step

Business and technical acumen

Listening and qualification skills

Process thinking — how would you log this, sequence it, and follow up if they go dark?

Evidence of an iterative mindset: what would you change if this approach did not work?