Franchise Owner/CEO

At STRIDE Fitness, you are not stepping into a job. You are building a performance-driven business for your community.

Boise, Idaho continues to emerge as one of the fastest-growing and most active cities in the western United States. The city attracts driven professionals, entrepreneurs, outdoor enthusiasts, and families who prioritize performance, health, and an active lifestyle. With a rapidly expanding population, a strong local economy, and immediate access to world-class outdoor recreation including hiking, trail running, cycling, and skiing, the energy in Boise is undeniable.

What Boise does not yet have is a premium, performance-based strength and cardio (HIIT) studio that combines treadmill interval training, strength work, and a dynamic recovery component in a single intentional experience built around accountability, coaching, and community.

As a Franchise Owner and CEO of STRIDE Fitness in Boise, ID, you would lead a high-growth boutique fitness studio while leveraging proven systems, national brand strength, and operational support. This is an opportunity to build a scalable, multi-unit asset in one of the most active and fastest-growing markets in the Pacific Northwest.

You would operate as the CEO of STRIDE Fitness Boise, driving culture, revenue, and expansion while following a playbook built for results, with an experienced corporate team there to support you every step of the way.

Role Overview

Launch and lead the first STRIDE Fitness studio in Boise, ID with full P&L responsibility

Build and develop a high-performance team that delivers an exceptional member experience

Establish STRIDE Fitness as the premier destination for interval training and recovery in the Boise market

Capture market share through local partnerships, corporate wellness relationships, outdoor fitness communities, and grassroots marketing

Expand into additional Boise metro territories as performance milestones are achieved

Key Responsibilities

Executive Leadership

Recruit, train, and lead a results-driven team focused on culture, retention, and operational excellence

Financial Ownership

Own studio performance including budgets, KPIs, pricing strategy, and profitability

Growth and Market Development

Build relationships across Boise, from local employers and technology companies to community organizations, run clubs, and outdoor athletic communities

Brand Stewardship

Deliver a consistent, high-energy, community-first experience that reflects both STRIDE standards and the active culture of Boise

Multi-Unit Vision

Operate with expansion in mind as the Boise market continues to grow

Ideal Candidate Profile

Deep knowledge of Boise, ID and a strong local network

5+ years of leadership experience in sales, operations, finance, management, or multi-unit environments

Proven ability to build teams and drive measurable performance

Strong financial acumen with experience managing budgets or P&L

Entrepreneurial mindset with disciplined execution

Intention to launch within 3 to 6 months

Financial capacity to invest ($200,000 liquid capital minimum & $500,000+ net worth)

Competitive, growth-oriented, and community-driven

If you believe Boise is ready for a boutique fitness brand that sits at the intersection of performance training and long-term health, and you want to be the person who brings it here, let's connect.