Freelance Performance Creative Producer
We’re looking for a freelance performance creative specialist to help concept, produce, shoot, and edit paid social ad creatives for an established ecommerce brand.
This is NOT a traditional graphic design role. We need someone who understands:
• direct response advertising
• ecommerce customer psychology
• Meta/TikTok ad structure
• hooks, pacing, retention, and conversion-focused editing
• short-form content creation for paid ads
You should be able to:
• create original video content
• direct or produce UGC-style content
• shoot product/lifestyle footage
• edit performance-focused ads
• rapidly iterate new concepts and variations
WHAT YOU'LL CREATE
• Meta ad creatives (Facebook/Instagram)
• TikTok-style vertical videos
• Original product/lifestyle footage
• UGC-style ads
• Voiceover/text-driven creatives
• Static image ads
• Motion graphics/cutdowns
• Product-focused short-form videos
• Variations/testing iterations of winning concepts
CREATIVE STYLE WE'RE NOT LOOKING FOR
We are NOT looking for generic “corporate” creatives or polished brand commercials.
We want:
• strong hooks in first 1–3 seconds
• native-feeling social content
• authentic/direct-response style ads
• storytelling + product benefits
• conversion-focused messaging
• fast pacing and retention-focused editing
• rapid testing and iteration mindset
EXPERIENCE WITH:
• ecommerce brands
• home décor/interiors/lifestyle products
• DTC brands
• consumer products
is highly preferred.
PRODUCTION EXPECTATIONS
This role includes creating NEW content — not just editing existing assets.
Depending on the concept, this may include:
• filming product demonstrations
• lifestyle/product-use footage
• sourcing or coordinating UGC creators
• creating voiceover-driven ads
• filming iPhone/native-style content
• light scripting/concept development
You do NOT need full commercial production capabilities.
We actually prefer:
• fast-moving
• authentic
• social-native content over expensive/high-production shoots.
REQUIREMENTS
Please apply ONLY if you have:
• proven Meta/TikTok ecommerce ad experience
• portfolio/examples of paid social creatives
• examples of ORIGINAL content you’ve shot yourself
• understanding of performance metrics (CTR, hook rate, thumbstop ratio, CVR, etc.)
• ability to create multiple variations quickly
• strong English communication
• reliable turnaround times
Bonus if you have experience with:
• UGC sourcing/coordination
• creator management
• AI-assisted creative workflows
• copywriting/hooks
• direct response frameworks
DELIVERABLES/WORKFLOW
Initial expectation:
• 3–6 new creatives per week
• plus iterations/variations of existing winners
Typical deliverables may include:
• 15–30 second vertical videos
• hooks variations
• CTA variations
• statics
• aspect ratio adaptations
• raw footage capture when required
We will provide:
• products
• brand guidelines
• product information
• creative direction
• competitor references/examples
ENGAGEMENT STRUCTURE
We’re looking for someone long-term if the fit is strong.
Preferred structure:
• ongoing monthly engagement
• weekly deliverables
• fast iteration cycles
• collaborative testing approach
BUDGET/COMPENSATION
Open to:
• fixed weekly/monthly retainers
OR
• per-creative pricing
Typical ranges:
• $75–$200+ per fully produced creative depending on complexity
• OR approximately $2,000–$3,000/month ongoing depending on output and production involvement
We care much more about performance, speed, and creative instincts than ultra-polished agency-style work.
TO APPLY
Please include:
1. Portfolio/examples of ecommerce ad creatives
2. Examples of content you personally shot/produced
3. Brands you’ve worked with
4. Your typical turnaround times
5. Your pricing structure
6. Which platforms you specialize in (Meta/TikTok/etc.)
7. A short note on how you approach creating winning ad creatives
We are specifically looking for someone who understands performance marketing and creative testing — not just video editing.
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