General Manager (Insurance Leads Marketplace)

General Manager (Founding CEO) — Insurance Leads Marketplace (Confidential)

Build the #1 insurance leads marketplace inside a category leader. We’re a U.S. lead-generation powerhouse (#1 by volume) launching several new verticals — and Insurance is one of them. We’re hiring the operator-founder who will take this business from 0→1→N, own the P&L, and turn speed into durable market share.

• Transform a proven playbook into the go-to source of high-intent insurance leads across Auto, Home, Life, and Health/Medicare.

  Orchestrate the liquidity flywheel: attract consumers with real intent, onboard top agencies/carriers, and optimize pricing & routing.

  Convert growth into strong unit economics (LTV/CAC), best-in-class QA & compliance, and trusted CX in a regulated category.

  Build and lead a small, elite team to scale fast without breaking quality or consent.

• Full P&L for the Insurance vertical; quarterly planning, forecasting, and disciplined budget management.

  GTM: ICPs (consumers, agencies, brokers), positioning by line of business, geo rollout, and channel mix (search, affiliates, partnerships, paid social).

  Supply & demand liquidity: recruiting, onboarding, and enabling licensed agencies/brokers; churn prevention; incentive design.

  Lead quality & routing: consent capture and verification, lead scoring, geo/line matching, real-time dispatch (<30s), refunds/disputes policy.

  Compliance & privacy: implement one-to-one TCPA consent, DNC/opt-out handling (honor within 10 business days), consent logs and audit trails. fcc.govdocs.fcc.gov

  Performance marketing: daily experimentation, creative testing, attribution truth, channel ROI.

  Product & data: collaborate with engineering/design on scoring models, fraud prevention, dashboards; instrument full-funnel metrics.

  Operations: playbooks, QA, payments, vendor management (dialers/call centers, verification/consent tech), SLAs.

  Team: hire A-players across growth, ops, partnerships; build a culture of ownership, clarity, and speed.
  
  

90 days

Launch pilots in 3–4 states