Google Ads Specialist Needed: Account Audit, Training & Ongoing Support for Locksmith Business

Description:

I'm currently in the process of acquiring a locksmith service business and need an experienced Google Ads specialist to help me evaluate the existing advertising account as part of my due diligence.

Since this is a business acquisition, I need to understand the account's health and opportunities before I close, then receive comprehensive training after closing in January when I can work hands-on with the live account.

This is a two-phase engagement starting immediately with pre-closing audit work, followed by post-acquisition training.

Phase 1: Pre-Closing Audit & Basic Orientation (6-7 hours total)

Account Audit (3-4 hours):

• Conduct a comprehensive Google Ads account review​

• Review campaign structure, ad groups, and keyword organization

• Identify any red flags, wasted spend, or underperforming campaigns

• Assess Quality Scores, CTR, conversion tracking setup, and bid strategies

• Review negative keyword lists and search term reports

• Check for compliance issues or policy violations

• Identify quick-win optimization opportunities​

• Flag low-hanging fruit for immediate performance improvements

• Highlight areas where budget is being wasted

• Recommend campaign adjustments that could increase ROI

Intro Training for Me (2-3 hours):

• Provide a basic introduction to Google Ads so I can understand what I'm acquiring:

• Walk me through the account structure and how campaigns are organized

• Explain the dashboard and key metrics to monitor

• Review the audit findings and what they mean

• Show me what red flags to look for and why optimization opportunities matter

• Help me understand enough to make an informed acquisition decision

• Deliverable: Written audit report (3-5 pages) summarizing findings, red flags, and recommended optimizations

Phase 2: Comprehensive Hands-On Training (12-15 hours) - BEGINS JANUARY 2025

This phase starts after I close on the business in early-to-mid January, when I have full access to manage the account.

In-depth training over 2-3 weeks (12-15 hours total):​

Week 1 (6-8 hours):

• Daily and weekly management workflow and checklists (1-2 hours)

• Hands-on practice: adjusting bids, budgets, and ad scheduling (2 hours)

• Search term review and negative keyword management (2 hours)

• Writing and testing ad copy (1-2 hours)

• Understanding conversion tracking and Google Analytics integration (1-2 hours)

Week 2-3 (6-7 hours):

• Campaign optimization practice with my actual account (2-3 hours)

• Creating performance reports and interpreting data (1-2 hours)

• Troubleshooting common issues and when to make changes (1-2 hours)

• Advanced topics: audience targeting, ad extensions, seasonal adjustments (2 hours)

• Deliverable: Simple SOPs/checklists for ongoing daily/weekly management tasks

Ideal Candidate:

• Google Ads certified with 3+ years of hands-on experience​

• Strong teaching/training skills — ability to explain concepts clearly to someone new to Google Ads​

• Experience conducting Google Ads audits and account takeovers​

• Familiar with conversion tracking, call tracking, and local service ads

• Patient, responsive, and able to communicate in plain language (not just industry jargon)

• Available for screen-sharing training sessions via Zoom

• Comfortable working with a business acquisition timeline (Phase 1 now, Phase 2 in January)

To Apply, Please Include:

• Your experience with Google Ads audits and training

• Your typical audit process and what's included

• Your availability to start Phase 1 this week

• Your proposed pricing for each phase

• 2-3 client references or testimonials

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