Google Ads Strategist (Contractor)
The Google Ads Strategist (Contractor) will provide specialized digital marketing services to Balsam International on a project basis. This role will manage digital marketing initiatives across Pay-per-Click (PPC) including YouTube, Google, and Bing Ads, and will report directly to the Digital Acquisition Manager.
Work Details: This is a 10-month contract with remote flexibility based in Metro Manila, with potential to extend depending on business needs.
Important Reminder: Contractor roles are paid hourly and engaged via the Upwork platform, which includes time tracking for logged work hours. Only applicants willing to engage via Upwork may apply.
Scope of Work:
Campaign Planning, Execution, & Optimization
Develop and present campaign plans aligned with agreed project goals and brand objectives
Execute and manage campaigns in our PPC account, manage our creatives and conduct promotional changes aligned to our sale calendar
Monitor campaign performance against spend, revenue, and brand/company KPIs
Conduct ongoing optimizations to maintain performance targets
Build and implement channel roadmaps and account initiative tests as scoped
Report on digital acquisition metrics including customer acquisition cost (CAC), new customer acquisition & incrementality lift.
Accounts Auditing & Monitoring
Conduct scheduled account audits and provide written audit reports
Monitor accounts to confirm campaigns are running as planned
Liaise with vendors and agencies for monitoring and optimization activities within scope
Assist with ad hoc invoice audits and media cost allocations as requested
Integrated Planning & Cross-Functional Collaboration
Develop channel initiatives to support integrated planning goals and present recommendations to client stakeholders
Apply customer insights to channel campaign strategies
Coordinate with cross-functional counterparts on relevant initiatives
Monitor and report on cross-functional initiative progress
Support localization needs as required (e.g., coordination with localization teams)
Assist with tag implementation and audits for new tools or platforms (e.g., SA360) as scoped
Performance Analysis & Reporting
Deliver regular performance analysis reports (cadence to be agreed upon project initiation)
Prepare and present business review materials including weekly/bi-weekly performance summaries
Produce season wrap-up analyses and ad hoc deliverables as specified
Flag performance concerns and recommend actionable next steps
Monitor and summarize competitive landscape and relevant industry trends
Provide heightened monitoring and real-time reporting during peak/holiday seasons as scoped
Finance & Budget Management
Manage campaign spend in alignment with agreed profitability and KPI goals
Maintain and update budget tracking files (Expense Metric, Invoice Tracker, Budgeting files) with accurate data
Build revenue projections for assigned channels and implement updates as needed
Deliver budget allocation recommendations and digital media mix strategies
Provide real-time spend and revenue pacing reports during peak season as scoped
Additional Project Deliverables
Other deliverables may be added as agreed upon
Requirements:
Minimum 2 years of hands-on experience in Digital Acquisition or Digital Marketing
Highly proficient in MS Excel (complex models, formulas, pivot tables)
Strong working knowledge of Google Ads, Facebook/Meta Ads, Google Analytics, and DSPs
Experience with AI tools, tracking, and attribution platforms preferred
Strong problem-solving and analytical skills; detail-oriented
Clear written and verbal communication skills in English
Ability to work independently and manage deliverables to agreed timelines
Adaptable and willing to learn new tools quickly
Status:
Contractual, home-based role requiring 8 hours/day, 5 days/week.
No employee benefits due to contractual nature. Paid overtime may be required.
Contract duration: 10 months (may be shortened or extended depending on business needs).
Hourly Rate: USD 6.50 hourly (Non-negotiable)