Group Product Manager - In-Store Digital Media & ESL

Company Description

About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience.

Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.

Job Description

About the Role
We are seeking a Group Product Manager to lead product strategy and execution for two of Vestcom's highest-priority growth areas: In-Store Digital Media and Electronic Shelf Labels (ESL). This role is responsible for driving business outcomes across both product lines, leading a team of product managers, and partnering closely with engineering, design, and go-to-market teams to deliver products that create measurable value for retailers and brands. The ideal candidate combines strategic thinking with hands-on discovery practices, maintaining direct relationships with customers while coaching their team to do the same.

This is a high-visibility role at the center of Vestcom's transformation from paper-based solutions to digital retail media, representing Vestcom not only to customers but also to partners, industry peers, and the press.

Key Responsibilities

Product Strategy & Outcomes
Own product vision and roadmap for In-Store Digital Media and ESL product lines, with accountability for business outcomes including retailer adoption, brand revenue, and margin performance

Define and track success metrics that connect product initiatives to business results, not just feature delivery

Make prioritization decisions based on customer value and business impact, adjusting course as you learn what works

Identify market adjacencies that expand the addressable market and develop effective product strategies to pursue them

Customer Discovery & Validation
Conduct ongoing customer research, including weekly conversations with retailers, brands, and store operations teams

Identify customer problems and opportunities through direct engagement, translating insights into product strategy

Design and run experiments to validate product hypotheses before committing significant engineering resources

Build evidence-based business cases for new initiatives, including market sizing and competitive positioning

Team Leadership
Lead, mentor, and develop product managers, with emphasis on building discovery capabilities and strategic thinking

Foster a team culture focused on learning and outcomes rather than output volume

Create clarity on goals and priorities while giving team members autonomy in how they achieve results

Advance product management rigor and productivity across the team

Cross-Functional Collaboration
Partner with engineering and design as part of integrated product teams, collaborating on solutions rather than handing off requirements

Work with sales, marketing, and customer success on go-to-market strategy, positioning, and sales enablement

Partner with the commercial team to help drive client adoption of new products

Communicate product strategy, progress, and learnings to executive leadership and stakeholders

Qualifications

Required Qualifications
10+ years of product management experience, including 5+ years leading or managing other product managers

Demonstrated track record of delivering products that achieved measurable business outcomes

Experience with B2B products, preferably in retail, media, advertising technology, or hardware/software solutions

Strong customer research skills with experience conducting discovery interviews and translating insights into strategy

Experience navigating ambiguous, early-stage product challenges where the path forward required experimentation

Excellent communication skills, with ability to influence without authority across engineering, design, and commercial teams

Customer-focused product leader who approaches problems from the customer's lens

Demonstrated success in all aspects of marketing, including, but not exclusive to the development and execution of marketing plans, consumer insights, market building, and marketing communications.

Excellent strategic thinker with action and results orientation.

Strong analytical and creative problem-solving skills.

Demonstrated ability to collaborate and integrate cross-functionally.

Able to effectively organize, plan and manage multiple projects.

Demonstrated effective leadership skills.

Must be able to champion new business ventures.

Excellent written, verbal communication and presentation skills.  

Strong teamwork and relationship building skills.  

Possess leadership, mentoring, training and project management experience and skills

Preferred Qualifications
Experience with retail media networks, in-store technology, or shelf-edge solutions

Background in two-sided marketplace or platform products serving both retailers and brands

Experience with hardware/software integrated products or IoT deployments

Familiarity with modern product discovery practices (e.g., opportunity solution trees, continuous discovery)

Experience working with enterprise retail customers (grocery, mass merchandise, convenience)

Experience working in a remote environment, with offshore contractors and/or in a global environment

Understanding of the modern tech stack, cloud, and complex data systems

Familiarity with AI applications and frameworks (LLMs, RAG, agents)

What Success Looks Like
In your first year, you will be measured on business outcomes including:
Retailer expansion and adoption metrics for In-Store Digital Media

Brand revenue growth and campaign retention rates

ESL market expansion and enterprise customer acquisition

Team development and capability building

Quality of customer insights driving product decisions

Additional Information

 The salary range for this position is $128,550 - $171,400 / year. The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool.

Experienced Avery Dennison employees who are interested in this position and have questions regarding how the hiring range listed above may apply to them should contact their HR representative.  Avery Dennison reserves the right to modify this information at any time, subject to applicable law. 
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

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