Growth Lead
About Rouge Care
Rouge Care is a premium red light therapy company building the future of health technology through clinically inspired wellness devices, software, and design.
We are looking for a Growth Lead to help scale Rouge Care through paid acquisition, experimentation, and channel optimization.
Role Overview
The Growth Lead owns paid media execution and performance across:
Meta Ads
Google Ads
TikTok Ads
Pinterest Ads
This role is heavily focused on:
Media buying
Scaling campaigns
Creative testing
Landing page experimentation
Revenue growth
You will also contribute to:
SEO
Email/SMS
Website CRO
You will work closely with the Marketing Manager and collaborate with:
Creative Director
Copywriter
Designer/Video Editor
Developer
SEO Consultant
Email Specialist
Responsibilities
Execute and optimize paid media campaigns across Meta, Google, TikTok, and Pinterest
Manage budgets, bidding, audience strategy, and campaign structure
Analyze performance across funnels, creatives, offers, and landing pages
Launch and manage creative testing initiatives
Identify growth opportunities and scaling levers
Collaborate with the creative team on ad concepts, hooks, messaging, and formats
Run CRO experiments across landing pages, PDPs, bundles, and offers
Work with the developer to launch experiments quickly
Contribute ideas and recommendations for SEO, Email/SMS, and website performance
Monitor KPIs including MER, ROAS, CAC, CVR, and revenue contribution
What We’re Looking For
5+ years managing paid media for e-commerce brands
Deep understanding of Meta Ads and Google Ads
Experience with TikTok and Pinterest advertising
Strong understanding of Shopify, Klaviyo and GA4
Creative performance mindset to scale
CRO and experimentation mindset
Strong analytical and problem-solving skills
Ability to work autonomously in a remote environment
Comfortable moving fast and taking ownership
Benefits
Remote-first work environment
4 weeks vacation
5 personal/sick days
Group insurance
RRSP matching up to $5,000
$500 annual health & wellness flex allowance
Legendary christmas party
Our Values
We’re Here to Heal
We believe our products genuinely improve people’s lives. Empathy, care, and long-term trust matter in everything we do.
People First
We show up for our customers and for each other. We protect our team, communicate directly, and operate with mutual respect.
Win. Then Win Again.
We are ambitious, accountable, and proactive. We see problems early and solve them before they become bigger issues.
Build What Doesn’t Exist Yet
We invest in long-term innovation across hardware, software, AI, science, and customer experience.
Earn Trust Through Excellence
We operate like a premium brand. Details matter, quality matters, and “good enough” is never the standard.