Growth Marketing & CRM Specialist

Growth Marketing & CRM Specialist

(Marketing + Automation + Conversion Role)

Remote | Full-Time | US Hours (Pacific overlap)

The Role

If you enjoy running ads, fixing broken systems, and making sure leads actually convert — keep reading.

A lot of companies generate leads.

Very few turn them into customers consistently.

That’s where you come in.

At Yokly, you’ll support one of our growing clients by owning the full lead-to-conversion journey — from first inquiry to booked call to enrolled customer. This is not just a marketing role. This is marketing + systems + operations combined.

If you’ve ever thought: “We’re getting leads… but something in the process is broken.” You’ll thrive here.

About Yokly

Yokly helps businesses scale by building teams, systems, and workflows that actually work. We don’t just provide talent — we help clients launch capacity, delegate outcomes, and automate everything.

What You’ll Own (Your Impact)

Faster response time to new leads

Higher quality and volume of inquiries

Improved conversion (lead → booked → customer)

Clean, organized CRM pipelines

Clear reporting and continuous optimization

What You’ll Do

Growth Marketing (Primary)

Run and optimize Facebook / Instagram (Meta) ad campaigns

Test audiences, creatives, and offers

Track results and continuously improve performance

Maintain a simple monthly campaign plan

CRM & Lead Conversion (Primary)

Manage lead follow-ups (email, SMS, calls)

Build and improve GoHighLevel automations

Ensure every lead has a clear status and next step

Maintain pipeline accuracy (tags, notes, stages)

Operations & System Support (Secondary)

Support onboarding and scheduling workflows

Maintain organized tracking sheets and documentation

Ensure smooth handoffs between marketing and sales

Continuous Improvement

Identify bottlenecks in the funnel

Improve workflows, automations, and messaging

Deliver weekly updates + monthly performance reports

Tools You’ll Use

GoHighLevel (CRM + automation)

Meta Ads Manager

Google Workspace (Docs/Sheets)

Basecamp

AI tools (ChatGPT, etc.)

What Makes You a Great Fit

✅ Core Requirements

2+ years experience in:

Digital marketing / paid ads

CRM / marketing operations

Sales or lead conversion pipelines

Hands-on experience running Meta Ads

Strong English communication skills

Highly organized and detail-oriented

✅ Mindset

You think in systems, not just tasks

You care about conversion, not just traffic

You are proactive and solution-oriented

You can manage multiple moving parts independently

⭐ Bonus

GoHighLevel experience

Experience with service-based or education businesses

Copywriting or campaign messaging experience

Why This Role is Different

Most marketing roles stop at generating leads. This role goes further. You:

bring in leads

nurture them

and help convert them into paying customers

You don’t just “run ads.”

You make the entire funnel work.