Growth Marketing, Demand Generation Manager

This role will be responsible for executing and optimizing our demand generation engine, with a strong focus on delivering measurable results in the form of highly qualified leads and revenue growth. You'll work closely with Product, Product Marketing, and Sales teams to create and optimize campaigns that drive business growth.

1. Growth Strategy & Execution

   Drive measurable growth in qualified leads and revenue through strategic marketing campaigns

   Own key performance metrics including pipeline generation, conversion rates, and revenue contribution

   Continuously optimize campaign performance based on data-driven insights

   Work closely with Sales to understand and improve lead quality and conversion rates

   Develop and maintain a robust pipeline of marketing qualified leads

   Marketing Operations

   Serve as the primary owner of our HubSpot instance, ensuring optimal utilization of its features

   Build, manage, and optimize multi-channel marketing campaigns

   Implement and maintain marketing automation workflows and lead scoring models and workflows

   Develop and optimize email nurture streams and conversion paths

   Create and maintain dashboards for tracking and reporting on key metrics

   Lead Generation & Management

   Manage lead sourcing and curation using internal data and platforms like ZoomInfo

   Identify and recommend new technologies and platforms to enhance lead generation efforts

   Design and implement lead qualification frameworks

   Optimize lead handoff processes between Marketing and Sales

   Maintain high standards for lead quality while scaling lead volume

   Cross-functional Collaboration

   Partner with Product Marketing to align campaigns with product messaging and launches

   Work with Product team to leverage product insights for campaign targeting

   Collaborate with designers to create high-converting marketing assets

   Coordinate with Sales to understand their needs and improve lead quality

   Build strong relationships across teams to ensure campaign success

   Required Skills & Experience

   • 5+ years of B2B marketing experience with a proven track record of driving revenue growth

     Demonstrated success in implementing and managing marketing campaigns that deliver measurable results

     Advanced expertise in HubSpot and marketing automation platforms including implementation from scratch, maintenance and optimization

     Experience with lead sourcing tools (ZoomInfo, etc.) and best practices

     Strong analytical skills with the ability to make data-driven decisions

     Excellent project management and cross-functional collaboration abilities

     Deep understanding of B2B sales cycles and lead qualification processes

     Key Success Metrics

     • Growth in marketing qualified leads (MQL) volume and quality

       Improvement in lead-to-opportunity conversion rates

       Revenue contribution from marketing-sourced leads

       Campaign performance metrics (conversion rates, ROI)

       Sales team satisfaction with lead quality

       Pipeline velocity and conversion metrics

       Ideal Candidate Qualities

       • Results-driven mindset with a focus on revenue impact

         Strategic thinker who can also execute tactically

         Strong collaborator who builds effective relationships across teams

         Data-oriented decision maker

         Proactive problem solver with a growth mindset

         Excellent communication and interpersonal skills