Growth Marketing Lead

Growth Marketing Lead (Remote – LATAM)
💰 Salary: USD $2,700 - 3,400 + Health Insurance Bonus (~USD $100/month)
📅 Schedule: Monday–Friday | 8 AM–5 PM EST (U.S. Eastern Time)
🏝️ PTO: 10 days per year (accrual basis) | 🇺🇸 U.S. Holidays Off
💵 Payments: Bi-weekly
About the Company
Latino Legends is partnering with a fast-growing, U.S.-based real estate investment firm managing a diverse portfolio of residential and commercial properties across multiple states.

The company operates with an AI-first mindset, leveraging automation, data intelligence, and modern technology to drive operational excellence, scalability, and long-term sustainability. Efficiency is not optional — it is embedded into how the organization works and grows. The firm is building a lean, high-performing team focused on optimizing operations, improving decision-making through data, and scaling marketing systems that consistently generate qualified leads and maximize property performance.

About the Role

The company is seeking a Growth Marketing Lead with a strong foundation in marketing leadership who can combine strategic thinking, operational precision, and modern AI tools to drive marketing performance. This role will be responsible for building and optimizing scalable marketing systems that support property occupancy, investor engagement, and long-term portfolio growth. The ideal candidate understands both growth marketing and operational execution, and is comfortable leveraging AI tools, automation platforms, and data analytics to streamline workflows, enhance reporting, improve campaign performance, and drive measurable results.

This is a hands-on leadership role within a technology-forward real estate organization.

Key Responsibilities

Marketing Strategy & Growth
Develop and execute a comprehensive marketing strategy aligned with the firm’s investment and portfolio growth goals

Identify and implement scalable lead generation strategies for property acquisition, investors, and tenants

Create and manage marketing funnels that support property occupancy and new investment opportunities

Analyze market trends and competitive positioning to identify new growth opportunities

Digital Marketing & Performance Optimization
Oversee multi-channel digital marketing initiatives including:
Paid media (Google Ads, Meta, LinkedIn)

SEO and organic growth

Email marketing and automation

Website optimization and conversion rate improvements

Content marketing and thought leadership

Additional responsibilities:
Monitor and optimize key performance metrics including lead quality, CPL, CAC, and ROI

Implement data-driven testing frameworks to continuously improve marketing performance

AI, Automation & Marketing Operations
Integrate AI-powered tools and automation platforms into marketing workflows to increase efficiency and output

Utilize AI tools for:

Content generation and optimization

Campaign analysis and reporting

Lead scoring and segmentation

Marketing automation workflows

Improve reporting systems and dashboards to provide leadership with clear insights into marketing performance and pipeline impact

Property & Portfolio Marketing
Develop marketing strategies that maximize property visibility, leasing velocity, and occupancy rates

Ensure property listings, marketing materials, and digital assets meet high-quality brand standards

Optimize listing distribution across real estate platforms and digital channels

Brand & Market Positioning
Strengthen brand presence within the real estate investment and property management space

Ensure consistent messaging across digital channels, marketing materials, and investor communications

Support content initiatives that position the company as a forward-thinking real estate operator leveraging technology and data

Data & Reporting
Build and maintain marketing dashboards and analytics frameworks

Track marketing attribution, campaign performance, and revenue contribution

Deliver actionable insights and recommendations to leadership based on marketing data

Team & Vendor Management
Collaborate with internal teams and external partners including:

Designers

Content creators

Digital marketing specialists

Agencies

Manage vendor relationships and ensure marketing initiatives are delivered efficiently and on budget

Ownership & Proactive Leadership
This role is designed for a builder and proactive problem solver, not a task executor.
The Marketing Director will take full ownership of marketing performance and continuously identify opportunities to improve systems, campaigns, and processes.
Success in this role requires the ability to:
Anticipate marketing and operational challenges before they impact performance

Proactively identify inefficiencies and implement scalable solutions

Continuously test new strategies, channels, and tools to improve results

Operate with a high level of autonomy and accountability

Bring ideas, insights, and recommendations to leadership — not just reports

Build systems that reduce manual work and increase marketing output

Builder Mindset
We are looking for someone who enjoys building and optimizing systems, not simply maintaining existing processes.
You should be someone who:
Sees gaps and immediately begins thinking about solutions

Looks for ways to automate, simplify, and improve workflows

Takes initiative without waiting for detailed instructions

Treats the business as if it were your own

Is comfortable experimenting, testing ideas, and learning quickly

AI & Continuous Innovation
Because the company operates with an AI-first mindset, we value professionals who are curious about new tools and continuously explore ways to work smarter.
Ideal candidates regularly experiment with:
AI productivity tools

Marketing automation platforms

Data analytics tools

Workflow optimization technologies

You don’t need to know every tool — but you should be excited about learning and implementing them.
Qualifications
Required
5+ years of marketing experience, including senior leadership responsibilities

Familiarity with AI tools and automation platforms

Proven experience managing multi-channel digital marketing campaigns

Strong understanding of performance marketing and lead generation

Experience using analytics and marketing automation tools

Comfortable working in technology-driven and data-focused environments

Excellent project management and communication skills

Preferred
Experience in real estate, property management, proptech, or real estate investment

Experience working in fast-growing or startup environments

Experience managing remote or distributed teams

Key Traits for Success

The ideal candidate:
Has a strong bias toward action

Naturally identifies opportunities for improvement

Is comfortable making decisions with incomplete information

Takes ownership of outcomes, not just tasks

Thinks in terms of systems, scalability, and efficiency

Thrives in a fast-paced, high-performance environment

What Success Looks Like in the First 90 Days
Develop a clear understanding of the company’s marketing funnel and lead sources

Identify opportunities to improve lead generation, marketing automation, and reporting

Implement at least 2–3 measurable improvements to existing marketing systems

Establish clear dashboards and reporting frameworks

Begin testing new marketing channels or campaign optimizations

Introduce efficiency improvements using AI or automation tools

What This Role Offers
The opportunity to work with a technology-driven real estate investment firm

A fully remote, high-impact leadership role in a growing organization

Direct exposure to U.S. leadership and real estate investment operations

A stable, long-term remote opportunity with consistent hours

A collaborative environment where leadership genuinely wants to see team members grow