Growth Marketing Manager (Acquisition & Channels)

About Us

Playlink is an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.

Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.

Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.

Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.

The Role

We are looking for a Growth Marketing Manager to own and scale Bluff’s player acquisition channels.

This role is responsible for identifying, testing, and scaling growth opportunities across influencers, affiliates, SEO, and emerging channels. You will operate with a strong experimental mindset, continuously testing new ideas, measuring performance, and doubling down on what works.

This is not a traditional “marketing ops” role. You are a growth operator, focused on driving efficient user acquisition and building scalable channels that deliver long-term value.

Responsibilities

Channel Development & Ownership

Identify, build, and scale acquisition channels, including:

Influencers / creators

Affiliates

SEO / organic search

Community platforms (eg. Telegram, Discord, Reddit)

Continuously explore and test new growth opportunities across emerging channels

Influencer & Creator Strategy

Develop a more efficient approach to influencer marketing:

Identify undervalued creators and performance-driven partnerships

Structure deals focused on ROI, not vanity metrics

Test alternative models, including:

Micro-influencers

Performance-based partnerships

AI-generated or virtual influencers

Experimentation & Scaling

Run rapid tests across:

Channels

Creatives

Messaging

Measure and optimize for:

CAC

LTV

Payback period

Scale channels that demonstrate strong unit economics, and quickly cut those that don’t

SEO & Organic Growth

Develop and execute SEO strategy:

Content development

Backlink strategy

Technical optimization

Drive sustainable, long-term organic acquisition

Analytics & Performance

Track and report on performance across all acquisition channels

Build a clear view of:

Channel-level ROI

Player quality by source

Work closely with Lifecycle Growth Manager to ensure alignment on player value and retention

Required Experience & Skills

Experience

3–6 years in growth marketing, performance marketing, or acquisition roles

Experience with:

Influencer marketing

Affiliate marketing

SEO or organic growth

Experience in iGaming, crypto, gaming, or similar industries is a plus

Skillset

Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus)

Deep understanding of acquisition metrics (CAC, LTV, ROI)

Experience running experiments and scaling channels

Ability to operate across multiple channels simultaneously

Traits

Self-starter who thrives in ambiguity and moves quickly

Highly commercial mindset > focused on ROI and efficiency

Curious and experimental > constantly testing new ideas

Scrappy operator > finds ways to win without relying on large budgets