Growth & Marketing Specialist

About the Role:
We are seeking a Growth & Marketing Specialist to support our Growth & Marketing team in executing and optimizing marketing campaigns and outreach initiatives that drive engagement and lead generation for the Alluvium platform. This role will contribute to campaign strategy, manage outreach execution, and independently coordinate marketing and outreach initiatives. The ideal candidate brings strong communication skills, attention to detail, and the ability to take ownership of projects in a fast-paced, collaborative environment. 
We are seeking individuals who are interested in joining our team in transforming healthcare technology and make a significant impact on the industry.

Be a key player in our journey to deliver innovative solutions that enhance the Alluvium platform and improve the healthcare experience for all. 
Key Responsibilities:  
Execute and optimize marketing campaigns and outreach initiatives across multiple channels  
Identify and research target accounts and key contacts to support outreach strategy  
Develop and refine outreach messaging, including emails, sequences, and campaign content  
Manage and execute outreach efforts, including email campaigns and follow-ups through CRM tools such as Pipedrive  
Initiate outreach to prospective clients to generate engagement and support lead generation efforts  
Track, analyze, and report on campaign performance and outreach effectiveness, identifying opportunities for improvement  
Own timelines, tasks, and deliverables for assigned marketing and outreach initiatives  
Collaborate with Sales and Marketing teams to align messaging, campaigns, and outreach efforts  
Maintain and update website content and support performance tracking and optimization  
Support planning and execution of marketing events, including post-event outreach and engagement 
Skills and Abilities: 
Strong written and verbal communication skills, with the ability to craft effective and engaging messaging  
Highly organized with strong attention to detail and the ability to manage multiple priorities independently  
Self-starter with the ability to take initiative and own projects from execution through completion  
Ability to analyze campaign and outreach performance and apply insights to improve outcomes  
Creative thinker with the ability to contribute ideas for campaigns, messaging, and engagement strategies  
Strong understanding of marketing fundamentals, including email campaigns, content, and basic analytics  
Comfortable engaging with external audiences and initiating outreach conversations  
Experience using CRM and marketing tools to manage campaigns and track performance  
Collaborative mindset with the ability to work effectively across Sales, Marketing, and cross-functional teams 
Education and Experience: 
Bachelor’s degree in Marketing, Communications, Business, or equivalent experience preferred 
2–4 years of experience in marketing, outreach, lead generation, or a related field required 
Experience executing marketing campaigns and outreach initiatives with measurable outcomes 
Experience using CRM tools (e.g., Pipedrive) and marketing platforms preferred 
Experience working in a SaaS, healthcare technology/IT, or healthcare B2B environment highly preferred  
Experience working in a startup or scaling organization is highly desirable. 
Culture and Success: 
Collaborative team players with strong critical thinking and problem-solving skills 
Leadership presence with an ability to engage and influence key stakeholders across the organization and make an impact  
Thought leaders that cultivate a culture of out-of-the-box thinking and innovation 
Self-driven and motivated with a desire to succeed in a fast-paced, changing environment 
Team collaboration is encouraged to build strong meaningful relationships, while freely exchanging thoughts and ideas 
High emotional IQ with an ability to stay calm under pressure 
Keep a learning mindset, while recognizing failures and celebrating successes 
Possess solid data and insights-driven business acumen  
What We Offer: 
Experience in Shaping and Delivering a Leading Edge Healthcare Technology 
Competitive Compensation Package 
Health and wellness benefits effective the first of the month following your hire date 
401K and Matching 
Very Progressive PTO policy 
Cultural Focus on Work-life balance 
Vacation Expense Reimbursement  
Hybrid and Remote based roles  
Access to role-based professional development/training opportunities