Growth Marketing Specialist, GEO & AEO
Odoo is an open-source enterprise resource planning (ERP) platform that helps companies manage and streamline their operations. The Growth Marketing Specialist will drive AEO and LLMO strategies to enhance discoverability, engagement, and sign-ups across Odoo’s global web presence, focusing on visibility in traditional search engines and emerging AI platforms.
Responsibilities
- Support Odoo’s AEO and LLMO performance through research, optimization strategies, and collaboration across teams
- Optimize for visibility across AI-powered platforms like ChatGPT, Perplexity, and Gemini
- Work with Product, Design, and Marketing to improve the website experience from first touchpoint to conversion
- Conduct keyword research and intent analysis for both self-serve and sales-assisted funnels
- Use tools like Google Analytics and Google Sheets to evaluate performance and guide recommendations
- Run experiments to test improvements in rankings, traffic quality, and user engagement
- Stay current on trends in SEO, AI workflows, and digital discovery
- Create clear and concise reports to communicate insights and results
Skills
- 1+ years of hands-on SEO experience, with recent work focused on AEO and LLMO strategies
- Strong understanding of user intent and how to optimize content for both people and AI systems
- Ability to translate data into actionable insights and measurable results
- High proficiency in Google Sheets, Excel, and web analytics tools
- Strong written and verbal communication skills
- Comfortable working independently and cross-functionally
- Bachelor's degree in Marketing, Business, Communications, Computer Science, or Writing
- Familiarity with AI-powered search and generative platforms like ChatGPT, Gemini, and Perplexity
- Exposure to product-led growth (PLG) environments or SaaS web strategy
- Basic understanding of front-end SEO elements like HTML, JavaScript, and CMS platforms
- French and/or Spanish language skills
- Experience with CRO or content strategy
Benefits
- Healthcare
- Dental
- Vision
- Life Insurance
- FSA
- HSA Matching
- 401K Matching
- Commuter Benefits
- PTO (Paid-time-off)
- Paid sick days
- Paid holidays
- Employee Assistance Program: 3 X 1-hour telehealth calls with certified mental health professionals
- $100 towards a work-from-home office setup
- Evolve in a nice working atmosphere with a passionate, growing team!
- Chef-prepared lunches - snacks, fruit, and coffee/drinks on tap!
- Company-sponsored events for groups of 6+ employees
Company Overview