GTM Automation Engineer

About Hubstaff & The Opportunity

At Hubstaff, we help more than 140,000 global users improve productivity through workforce analytics, time tracking, and workforce management software. Our platform helps businesses track time, gain visibility into work, manage schedules, and automate payments with transparency and accountability at its core. We've been fully remote for over a decade and are building the tools that power the future of distributed work.

We're now investing heavily in AI, automation, and signal-driven go-to-market systems to accelerate growth beyond our traditional inbound motion. This is a rare opportunity to become Hubstaff's first GTM Automation Engineer and build this function from the ground up. Working closely with leaders across Marketing, Sales, Revenue Operations, and Customer Success, you'll design the automation, AI workflows, and GTM systems that power outbound growth, account-based marketing, and revenue generation.

If you enjoy building from scratch, experimenting with emerging AI technologies, and creating measurable business impact, you'll have the opportunity to shape both our growth strategy and the future of this function at Hubstaff.
 
 
What You'll Do

Build and Scale Signal-Based GTM Systems
Design and operationalize workflows that transform product usage, intent, hiring, firmographic, and behavioral signals into automated sales and marketing actions

Build repeatable systems that identify, prioritize, and engage target accounts at the right time

Create scalable triggers that improve targeting, personalization, and pipeline generation

Own Outbound and Account-Based Infrastructure
Build account identification, enrichment, scoring, segmentation, and orchestration systems

Improve outbound efficiency through automation, data enrichment, and intelligent targeting

Partner closely with Marketing and Sales to create scalable, always-on outbound motions

Design AI-Powered Automation Workflows
Build AI-assisted workflows for account research, prioritization, enrichment, routing, and personalization

Leverage tools such as Claude Code, AI Studio, ChatGPT, and emerging agent frameworks to increase GTM efficiency and effectiveness

Evaluate and implement new technologies that improve automation, targeting, and revenue generation

Drive GTM Experimentation
Rapidly test new ICPs, messaging strategies, engagement channels, and orchestration models

Launch experiments, measure outcomes, and iterate based on performance

Help shape Hubstaff's long-term approach to AI-powered go-to-market execution

 
 
What We're Looking For
Must-Haves
5+ years of experience in GTM Engineering, Growth Operations, Revenue Operations, Marketing Operations, Sales Operations, or a similar technical GTM role

Experience building and deploying automation workflows that drive measurable business outcomes

Strong HubSpot experience, including workflows, integrations, custom objects, and automation architecture

Experience with AI-assisted workflows, automation platforms, and agent-based systems

Experience with outbound, ABM, demand generation, or revenue growth motions

Ability to connect APIs, systems, and data sources using low-code, no-code, or light-code solutions

Strong systems-thinking mindset and ability to work across Marketing, Sales, Success, Product, and Data teams

Excellent communication skills and comfort working with both technical and business stakeholders

Nice to Haves
Experience with Clay, Common Room, Apollo, 6sense, Lemlist, Outreach, Salesloft, or similar GTM platforms

Experience with agentic workflow tools such as Claude Code, n8n, AI Studio, or similar automation frameworks

Basic scripting experience in Python, JavaScript, SQL, or APIs

Experience in PLG SaaS or hybrid PLG + sales-assisted SaaS environments

Experience building GTM systems from scratch in startup or growth-stage companies

Compensation & Benefits
The compensation range for this position is $110,000–$140,000 USD annually. Compensation will be determined based on experience, skills, location, and overall alignment with the role.
In addition to competitive compensation, Hubstaff offers the flexibility and benefits of a fully remote work environment, along with the opportunity to make a meaningful impact as a founding member of a new function.

Inclusion at Hubstaff

Hubstaff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.