Head of Accounts

About Matchnode
Matchnode is a performance-driven digital marketing agency focused on helping healthcare and digital health companies acquire patients, scale responsibly, and build modern growth engines. We specialize in HIPAA-compliant advertising, full-funnel strategy, and data-driven execution across platforms like Meta and Google.
Our clients include virtual-first care companies, healthcare startups, and innovative health systems. We operate at the intersection of strategy, media, creative, and analytics—with a core mission of improving patient access and outcomes through smarter marketing.

The Role
We are hiring a Head of Accounts to lead, scale, and evolve our client services organization.
This is a senior leadership role responsible for:
Owning client relationships and retention

Driving performance outcomes across accounts

Building and mentoring a high-performing account management team

Acting as the bridge between strategy, media, creative, and analytics

You will play a critical role in shaping how Matchnode delivers value to digital health clients—balancing growth, compliance, and operational excellence.

Key Responsibilities
1. Client Leadership & Growth
Own executive-level relationships across key healthcare and digital health clients

Drive retention, expansion, and overall account health

Lead quarterly business reviews (QBRs) and strategic planning sessions

Identify growth opportunities across channels (Meta, Google, YouTube, etc.)

2. Performance & Strategy Oversight
Ensure all accounts are delivering against KPIs (CPA, ROAS, patient acquisition, etc.)

Translate complex healthcare marketing challenges (state fragmentation, insurance nuances, compliance constraints) into actionable strategies

Partner with media, creative, and analytics teams to drive continuous optimization

Champion data-driven decision making using metrics like conversion rates, CAC, and LTV

3. Team Leadership & Development
Lead and mentor Account Directors / Account Managers

Establish clear performance standards, workflows, and communication cadences

Build a scalable account management structure as the agency grows

Foster a culture of accountability, ownership, and continuous improvement

4. Operational Excellence
Improve processes across onboarding, reporting, and client communication

Ensure consistent delivery across accounts while maintaining a high bar for quality

Collaborate with leadership on resourcing, forecasting, and capacity planning

Drive cross-functional alignment between accounts, media, and creative

5. Healthcare & Compliance Stewardship
Ensure all client work aligns with HIPAA, PHI, and platform policies

Work closely with legal/compliance stakeholders when needed

Maintain deep understanding of healthcare marketing constraints and opportunities

What We’re Looking For
Experience
5–10+ years in digital marketing, with significant experience in both media buying strategy and account management

Proven leadership experience managing account teams in an agency environment

Strong background in paid media (Meta, Google, YouTube) and performance marketing

Experience working with health care businesses

Leadership & Skills
Strong executive presence with ability to influence senior stakeholders

Data-driven mindset with strong analytical capabilities

Ability to balance strategy and execution

Excellent communication and organizational skills

Comfortable operating in a fast-paced, high-growth environment

What Success Looks Like
High client retention and expansion across key accounts

Consistent performance improvement across campaigns

A scalable, high-performing account management team

Strong internal alignment across media, creative, and analytics

Matchnode recognized as a strategic partner—not just a vendor