Head of Creative Strategy

Location: Remote / Global | Type: Full-Time Independent Contractor

Our client makes modern home-gardening joyful, easy, and wildly successful — from heirloom vegetable seeds and specialty herb kits to bonsai starters, grow-lights, and patio planters. Backed by EAK Distribution, they’re already an 8-figure e-commerce brand selling on Amazon, Shopify, TikTok Shop, and their own DTC site, and they’re on a fast track to $30 million in annual revenue within the next few years.

Why You’ll Love Leading Creative

True Ownership: Your creative roadmap shapes every customer touchpoint, from eye-catching packaging, market-leading graphics, and scroll-stopping videos.

Direct CEO Partnership: Pitch moon-shot ideas and influence brand architecture at the highest level.

Hyper-Growth Pace: We add 70+ new SKUs each year as we scale toward $30M.

Culture of Learning: Budget and time for courses, conferences, and experimentation (fail fast, learn faster).

Remote Freedom: Work anywhere!

Strong, Collaborative Team: Join a diverse crew that shares wins, ideas, and feedback every day.

Here is Your 90-Day North-Star Mission

 Audit & Align – Refresh brand guidelines and unify visuals across Amazon, Shopify, and social.

Launch Playbook – Ship a repeatable “Idea-to-Listing” creative playbook, cutting launch timelines by 30%.

Quick-Win Tests – Run A/B experiments that lift click-through rate (CTR) by 10 % on two hero SKUs (e.g., Patio Salad Kit, Culinary Herb Trio).

1. Creative Strategy & Storytelling
   
   
   
   

   • Craft visual + verbal identity for every product; champion consistency across all touchpoints.

     Turn competitive research, reviews, and keyword data into irresistible angles and visuals.

   
   
   
   


2. Collaboration with Product Development
   
   
   
   

   • Partner with R&D to bring new seeds, kits, and products to life, shaping packaging, imagery, and launch assets.
     Translate raw feature ideas into compelling briefs, mood-boards, and prototypes that accelerate go-to-market.

   
   
   
   


3. Leadership & Mentorship
   
   
   
   

   • Inspire and coach a 5–6-person squad of designers, photographers, video editors, and freelance creators.

     Drive weekly feedback loops, OKRs, and loud Slack celebrations.

     Ability to recruit, mentor, and skill up employees

   
   
   
   


4. Asset Production & E-commerce Optimization
   
   
   
   

   • Own the full creative pipeline, hero imagery, infographics, how-to videos, ads, packaging, and storefronts.

     Pair eye-catching visuals with conversion-focused copy (Amazon A+, TikTok hooks, email flows).

   
   
   
   


5. Data-Driven Experimentation
   
   
   
   

   • Plan and interpret A/B tests for CTR, CVR, and AOV; iterate designs in rapid sprints.
     Present insights in crisp dashboards for Growth and Product teams.

   
   
   
   


6. Systems & Scaling
   
   
   
   

   • Implement ClickUp boards, shared Figma/Miro libraries, and SOPs that keep assets flowing as SKU count climbs past 200.

     Future-proof workflows with AI design tools, 3-D renders, and emerging content formats (UGC, AR).

   
   
   
   

Must-Haves

• 4+ years leading creative for an e-commerce or CPG brand.
• Fluent visual communicator — able to convey core messages through static, motion, and interactive creative.
• Portfolio of Amazon & DTC wins and clear performance metrics.
• Mastery of Adobe CC; strong photo/video production chops.
• Proven A/B testing & KPI reporting experience.
• Stellar communicator — can pitch ideas to execs & juniors alike.
• Ability to learn new tools such as AI.
• Strong project management ability.

Nice-to-Haves

• Managed pipelines for 300+ SKUs.
• High-level copywriting prowess — able to craft winning headlines & body copy.
• Hands-on video-editing skills.
• Familiar with 3-D renders or AI-assisted design.
• Scaled a team from 0 → 6+.
• Passion for gardening.

 Perks & Benefits

Competitive Pay + annual performance bonus

Health Allowance after 90 days (use it your way)

Education Stipend for courses, conferences, or coaching

Flexible PTO with local-holiday swaps

Supportive, Collaborative Team Culture—daily stand-ups, open feedback loops, and shared wins

1. Portfolio — Share 3–5 before/after projects that moved the needle (include metrics).

   Optional Creative Challenge — Re-imagine one of our Amazon images; show your thinking.

   Cover Letter — Tell us how you’d level-up our amazon storefront in 60 days.