Head of Demand Generation

Head of Demand Generation / Growth

Job Description:
In this role, you will be responsible for leading, executing, and implementing the global demand generation and marketing automation strategy, campaigns, and initiatives while gathering inputs from multiple stakeholders and providing critical thinking to optimize results. You will require a strong background in driving market awareness and programs with a creative eye and deep executional experience. You will need to be well-versed in marketing concepts, deep social channels (Reddit, etc.), AI-driven tools/services, and tactics to plan and execute inbound and outbound marketing initiatives.

As a leader in the marketing team you will work closely with sales, product marketing, events, and product teams as well as partners to ensure timely planning and delivery of a wide range of marketing to accomplish awareness, lead acquisition, sales, and partner goals. If you are passionate about demand generation, revenue growth, marketing automation, and marketing — and love to be part of a fast growing, cutting edge, and high energy team - we want to talk to you! 

This position reports directly to the CMO.

Responsibilities: 

Designing the global demand generation, digital marketing, and marketing automation  strategy including inbound lead acquisition and outbound account-based marketing Strategies

Developing and managing the demand generation marketing plan across channels including campaigns, execution, reporting, metrics, and analysis 

Building customized campaigns, messaging, and marketing by account, buyer, and persona 

Expanding marketing qualified volume and quality with a focus on maximizing the transition to sales accepted and qualified leads 

Leveraging the newest marketing AI capabilities to efficiently identify and pursue  audience segments based on ideal customer profiles and opportunity 

Conducting A/B tests across channels to continuously optimize results 

Enhancing and managing the lead management process to improve pipeline conversion 

Managing overall Demand Operations including budget, third-party vendors, marketing technology stack, reporting and dashboards to demonstrate revenue impact and ROI 

Growing the marketing team through mentoring and hands on management 

Working with sales teams and partner marketing teams to identify, create, and adapt demand generation initiatives to grow the business 

Developing messaging, communications, and copy to maximize awareness and lead conversion 

Creating and executing demand generation, digital marketing, and marketing automation strategies for vertical industries 

Producing account based marketing strategy focused on Global 2000 businesses 

Leading digital demand marketing across search, paid social, display, retargeting, YouTube, and content syndication 

Managing digital lead-acquisition strategy, processes and execution of activities across AEO, SEO, PPC, social, display/retargeting, YouTube, Reddit

Driving search engine marketing (SEM) and advertising conversion 

Leading, adapting, and optimizing content syndication strategy and implementation 

Increasing quality of lead acquisition at small to very large industry events 

Identifying appropriate content and collateral to maximize lead acquisition by working closely with product marketing, technical marketing, and product management 

Optimizing the sales funnel by expanding webinar strategy and collaborating with product marketing and technical marketing to produce innovative webinar series 

Working with channel partners to empower them to maximize co-generation of marketing qualified leads and sales qualified leads

Managing relationships with digital agencies in execution, analysis and redeployment of programs and adjusting marketing mix to maximize ROI 

Meeting or exceeding metrics for impressions, conversions, and paid customers 

Owning, tracking and managing a large demand generation budget and marketing mix to increase visitors, conversions, and paid customers 

Requirements: 

8 to 10 years of demand generation, growth marketing, digital marketing, marketing automation, and marketing experience in high tech 

Exceptional written and verbal communication skills 

Detail oriented with passion for execution 

Proficiency in tools such as HubSpot, AI, Google Suite products required 

Willingness and ability to perform all aspect of demand generation themselves during the early stages of the role (hands on individual contributor)

Bachelor’s degree in marketing, business, or a related field 

Excellent project management and leadership skills, especially in a fast-paced cross-functional environment 

Extensive experience running multi-channel B2B digital demand generation programs including SEO, PPC, Social (Twitter, LinkedIn, Facebook), display, and retargeting

Experience leading and mentoring high performance lead-generation marketing teams of at least 5 marketing professionals

Strong team player who works well cross-functionally 

Strong organizational and project management skills 

“Roll up sleeves and do what it takes” attitude 

Strong team player not afraid to present new, creative ideas 

What We Do 

RapidFort is at the intersection of Cybersecurity and AI. RapidFort is the leader in Software Supply Chain Security, delivering a comprehensive end-to-end vulnerability management platform that includes curated near-zero-CVE open-source images, advanced runtime profiling, automated CVE remediation, and software attack-surface-management (hardening) capabilities to continuously secure and optimize containerized applications.

Compensation- Base $150,000 to $200000 Per Year