Head of Global Brand Center

Key Responsibilities:

Brand Strategy & Positioning

• Define and evolve Plaud.ai’s global brand strategy, architecture, and messaging

  Drive consistency across all customer touchpoints while localizing for impact in key markets (US, EU, Japan, etc.)

  Partner with product, marketing, and leadership teams to align brand narrative with business goals

Public Relations & Thought Leadership

• Lead global PR strategy and execution — including corporate comms, product launches, and executive visibility

  Build strong relationships with global media, analysts, and influencers

  Oversee sentiment control and reputation management

Social Media & Digital Storytelling

• Lead organic and paid social media strategies across platforms (LinkedIn, X, Instagram, TikTok, etc.)

  Develop high-impact campaigns that drive engagement, brand affinity, and thought leadership

• Monitor trends and respond in real time

Creative & Brand Assets

• Manage the in-house and external creative teams responsible for visual identity and campaigns

  Maintain brand guidelines and ensure creative consistency across all channels

  Launch high-quality marketing assets, video content, and experiential design

Brand Experiences & Events

• Lead flagship brand events globally — from product showcases, vertical trade shows, and executive summits to media activations

  Develop experiences that bring the brand to life and build community with media, users, and partners

  Support field marketing and regional teams with playbooks and toolkits

  Qualifications:

  7+ years of experience in brand leadership, with proven success as a Brand Director or equivalent at a leading luxury brand

  Deep expertise in brand storytelling, PR, and creative direction — with an eye for detail and luxury aesthetics

  Experience building brand equity through world-class events, media partnerships, and experiential marketing

  Strong understanding of global markets and customer behaviors, especially in the U.S., Europe, Japan, and Asia

  Exceptional stakeholder management and leadership skills — able to inspire cross-functional teams and external partners

  Bonus: Experience bridging traditional luxury brand building with digital innovation and modern media channels

  Originally posted on Himalayas