Head of Growth

Head of Growth – Samako Cleaning
Competitive package + performance bonus
Full Time
Benelux Focus | Hybrid / Remote (EU)

We’ve partnered with Samako Cleaning, a fast-scaling DTC brand in the home care space, now looking to hire a Head of Growth to lead their next stage of scale.

About Samako Cleaning

At Samako, we believe a clean home creates a clear mind.

Cleaning shouldn’t feel like a chore or a source of frustration, it should bring calm, clarity, and balance to everyday life.

We design minimalist, beautifully crafted cleaning companions that are made to be seen and used. Rooted in Dutch design, our products combine form and function to create effortless routines and peaceful spaces. Everything we build is thoughtful, reliable, and harmonious, from product experience to packaging to customer journey.

Cleaning is often seen as a functional, even boring category.

We see something else: the opportunity to turn everyday essentials into a desirable lifestyle brand. To make cleaning feel beautiful. Calm. Even sexy.

After strong and consistent growth, we are entering our next scale phase: building the foundation for a €100M+ brand and a high-performance, internationally scalable business. To support this next chapter, we are ready to bring full marketing ownership, structure, and creative leadership to the heart of the company.

Check us out here: https://samakocleaning.com

The Role

The Head of Growth will own the full growth engine - spanning acquisition, conversion and retention.

This is a true build + scale role.

You will take fragmented growth activity and turn it into a structured, systemised and predictable engine, connecting performance marketing, eCommerce and CRM into one unified model.

You are not just managing channels — you are designing how growth works across the business.

Responsibilities

Own and lead the full-funnel growth strategy (acquisition, CRO, retention)

Connect paid media, eCommerce and CRM into one cohesive system

Identify and prioritise highest-impact growth levers across the funnel

Build and implement structured experimentation frameworks

Drive improvements across conversion, AOV, retention and LTV

Own growth forecasting, reporting and performance visibility across the funnel

Translate data into clear, actionable growth initiatives

Identify bottlenecks across the customer journey and remove them

Align cross-functional teams around shared growth objectives

Drive a culture of testing, iteration and continuous improvement

Day to Day

Reviewing performance across acquisition, site and lifecycle

Identifying inefficiencies and growth opportunities across the funnel

Running structured testing across creative, landing pages and retention flows

Working closely with eCommerce and CRM to improve conversion + LTV

Leading weekly reporting and performance reviews with leadership

Driving execution across multiple growth initiatives simultaneously

Requirements

Proven experience scaling growth in a DTC / eCommerce business

Strong understanding of full-funnel growth (acquisition → retention)

Experience working across performance marketing, CRO and lifecycle

Strong analytical mindset with ability to turn data into action

Experience building or working within experimentation frameworks

Strong commercial understanding of CAC, LTV, CVR, AOV

Experience operating in high-growth, fast-paced environments

Comfortable working cross-functionally across marketing, product and ops

Fluent in English (German is a strong plus)

What Really Matters

More than anything, they’re looking for someone who:
Thinks like an operator, not just a marketer

Understands that growth is a system — not just channels

Can bring structure where things feel fragmented

Balances strategy and execution

Moves with pace, ownership and accountability

Wants to own and build the growth engine end-to-end

Results

Success in this role will be measured by:
Scalable revenue growth from €30m → €100m+

Improved CAC:LTV and overall growth efficiency

Increased conversion, retention and customer lifetime value

Faster experimentation cycles and learning velocity

Clear visibility across full-funnel performance

Growth becoming a predictable, system-driven engine

Why Join Samako?

Join a brand with real momentum and product-market fit

Own the entire growth engine, not just one function

Play a key role in scaling a brand to €100m+

Work directly with founder and leadership

Build a best-in-class growth system from the ground up

Real ownership, impact and progression

Benefits

Competitive salary + performance bonus

Flexible working (EU-based)

High-growth environment with real progression opportunity

Opportunity to build and lead a best-in-class growth engine

If this sounds like you then hit apply or email Sam on sam@hypergrowthrec.co.uk to find out more!

Samako is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process.