Head of Marketing & Growth

Head of Marketing & Growth
Reports to: President
Location: Remote

About RPM Healthcare
RPM Healthcare partners with physician practices, health systems, and self-insured employers to deliver scalable care management programs that improve outcomes, increase patient engagement, and generate measurable financial results.
Our solutions include Remote Patient Monitoring (RPM), Chronic Care Management (CCM), care coordination, weight management, and population health programs.
As we continue to grow, we are looking for a marketing leader who can help elevate our brand, generate demand, support sales growth, and build a scalable marketing function.

The Role
This is a hands-on leadership role. We are looking for a builder. Someone who enjoys both strategy and execution.

Someone who can generate demand, strengthen our brand, support sales, improve our market presence, and help shape the future of our marketing organization. This is not a role for someone who wants to manage a large team. This is a role for someone who wants to build one.

You will be responsible for driving growth, improving brand awareness, supporting business development efforts, strengthening marketing systems, and helping RPM Healthcare stand out in a crowded healthcare marketplace. Success in this role will be measured by your ability to contribute to pipeline growth, strengthen the RPM Healthcare brand, and create scalable marketing processes that support company growth.

What You'll Do
Growth & Demand GenerationOwn and execute RPM Healthcare's growth marketing strategy
Develop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employers
Partner closely with sales leadership to support pipeline generation and revenue growth
Build lead nurturing programs that move prospects from awareness to opportunity
Develop account-based marketing initiatives for strategic target accounts
Create campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiatives
Improve lead conversion performance across the funnel
Brand & Market PositioningLead the ongoing evolution of the RPM Healthcare brand
Improve website messaging, positioning, and user experience
Strengthen RPM's market presence through thought leadership, content, PR, and industry visibility
Ensure consistent messaging across all channels and customer touchpoints
Help define how RPM Healthcare is positioned against competitors
Sales EnablementCreate presentations, case studies, one-pagers, videos, and sales collateral
Support executive presentations and conference opportunities
Partner with sales to create targeted campaigns and outreach initiatives
Build marketing programs that directly support revenue generation
Marketing OperationsWork closely with the team to improve HubSpot utilization, automation, reporting, and campaign execution
Establish KPIs, reporting processes, and performance dashboards
Manage marketing budgets, contractors, agencies, and external vendors
Continuously evaluate marketing effectiveness and ROI

What We're Looking For5+ years of marketing experience with increasing levels of responsibility
Proven experience supporting revenue growth through marketing initiatives
Strong understanding of demand generation, branding, content strategy, and sales enablement
Experience working closely with sales organizations
Ability to operate as both strategist and executor
Strong project management and organizational skills
Strong written and verbal communication skills
Comfortable working independently in a fully remote environment
Ability to thrive in a fast-moving, entrepreneurial organization
Preferred ExperienceHealthcare, healthcare technology, or digital health
HubSpot
ZoomInfo
LinkedIn Advertising
Google Ads
Account-Based Marketing (ABM)
Marketing automation
Brand development
B2B healthcare marketing
Population health, RPM, CCM, or value-based care
Compensation
Base Salary: $90,000 - $110,000 (based on experience)
Annual Performance Bonus: Up to 15% of base salary 

BenefitsMedical, dental, and vision insurance
401(k)
Fully remote work environment
Company-paid travel expenses for approved business travel
Direct access to executive leadership
Opportunity to build and shape the marketing function from the ground up
Success in This Role
A successful Head of Marketing & Growth will:Generate a consistent flow of qualified opportunities
Strengthen RPM Healthcare's brand and market credibility
Improve sales and marketing alignment
Create scalable marketing systems and processes
Increase marketing's contribution to pipeline and revenue
Elevate the quality and consistency of RPM Healthcare's marketing presence
Build a marketing function capable of supporting the company's next stage of growth
This role is for someone who wants to build, create, lead, and directly influence the future growth of RPM Healthcare.