Head of Marketing UK

Own the Strategy. Build the Team. Scale What Works.

About BJAK

We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.

We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.

We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.

Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.

Why This Role Matters

Foundational leadership role to build BJAK’s marketing function in the UK from zero

Direct ownership of market entry, positioning, and growth strategy in a new region

High impact on user acquisition, retention, and revenue performance

Opportunity to define brand presence and customer perception in the UK market

Responsible for building a high-performing, data-driven marketing team

Key driver in scaling BJAK’s international expansion beyond Southeast Asia

What You’ll Do

Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities

Build, hire, and lead the UK marketing team from scratch

Drive user acquisition, retention, and revenue growth across channels

Lead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more

Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV

Establish and evolve BJAK’s brand positioning and voice in the UK

Build and scale the content and creative engine (landing pages, campaigns, video, copy)

Manage agencies, freelancers, and internal stakeholders to deliver high-quality output

Partner with product, design, data, and commercial teams to align on business goals

Own the marketing budget, forecasting, and ROI optimization

Lead go-to-market (GTM) strategy for new products and features

Continuously leverage data and insights to refine strategy and execution

You’ll Thrive Here If You…

Think like an owner and enjoy building from zero

Are both strategic and hands-on

Move fast and execute with clarity and accountability

Make decisions based on data and measurable outcomes

Are comfortable with ambiguity and bring structure through action

Have experience leading teams and cross-functional collaboration

Are obsessed with impact and growth

What You Bring

7–12 years of experience in marketing, across strategy and execution

Proven track record in scaling marketing and driving measurable growth

Strong expertise in performance marketing and full-funnel strategy

Experience building or leading teams, ideally in a startup or high-growth environment

Deep understanding of paid media, SEO, content, CRM, and analytics

Strong data literacy and decision-making capability

Experience managing budgets, agencies, and stakeholders

Excellent leadership and communication skills

Based in London (hybrid flexibility)

Nice to Have

Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar

Experience in brand building, influencer marketing, or partnerships

Experience launching or scaling a new market (UK or Europe)

What You’ll Get

Competitive compensation with performance bonuses

Full ownership of UK marketing strategy and execution

Opportunity to build and lead a team from scratch

A fast-growth environment where your work directly impacts business outcomes

High autonomy with clear accountability

Our Team & Culture

We move fast, think clearly, and execute relentlessly. At BJAK, we value ownership, speed, and outcomes over process and hierarchy. Titles matter less than impact. Everyone contributes directly, whether you’re managing a campaign or editing copy on a Sunday night to hit a deadline.

If you care deeply about marketing that performs and want to build and scale a function in a new market, this is your team.

Location Requirement

Based in the UK

Compensation Range

£90,000 – £110,000 base salary per annum

Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.