Head of Menswear Design / Product
Head of Menswear Design / Product – Legend London
London
Competitive salary + bonus
We’ve partnered with fast-scaling menswear brand Legend London, who are now looking to secure a Head of Menswear Product to support the next phase of growth.
We’re looking for a highly commercial, product-led operator who understands how to build menswear products that genuinely scale within modern DTC.
Legend are looking for someone who understands:
Product-market fit
Customer psychology
Fit and fabric
Hero product development
How product directly impacts growth, retention and brand positioning
If you’ve operated inside a scaling fashion or DTC apparel brand and enjoy building commercially successful products within fast-moving founder-led environments - this could be the role for you.
About Legend London
Legend London is one of the UK’s fastest-growing menswear brands, built around premium everyday essentials designed for modern lifestyles.
The brand has scaled rapidly through a combination of:
Strong product
eCommerce
Performance marketing
Highly effective social-first creative
With a growing global customer base and ambitious expansion plans, Legend are now entering the next stage of scale - focused on building category-defining menswear products that can continue driving growth internationally.
Product sits at the centre of that strategy.
Role Overview
As Head of Menswear Product, you will lead the product direction across the brand — owning development from concept through to production.
This is a highly commercial role focused on:
Building hero products
Improving fit and product quality
Identifying scalable product opportunities
Creating ranges that customers genuinely want to buy repeatedly
You’ll work closely with leadership, creative and growth teams, helping shape the future direction of the brand through product.
The role requires someone who combines:
Strong product instinct
Commercial awareness
Deep understanding of menswear construction
Holding the ability to execute quickly inside a scaling DTC environment
Main Responsibilities
Design & Product Creation
Bring creative input into the menswear range, supporting product ideas from concept through to launch
Work closely with the Founders and Product team to shape design direction across core and seasonal collections
Support product concepting, bringing newness, taste level and a clear menswear point of view into the range
Input into fabric, fit, colour, detail, silhouette, trims and finish
Identify gaps in the current product range and opportunities for improvement or category expansion
Translate customer insight, product performance and market trends into future product decisions
Help build collections that balance creativity, commerciality and scalability for the Legend customer
Product Development & Direction
Lead the development of commercially scalable menswear products
Drive product direction across key categories
Identify opportunities for new hero products and category expansion
Continuously improve and evolve existing bestsellers
Ensure all products align with the Legend customer and wider brand positioning
Fit, Fabric & Product Quality
Own fit development and product consistency across the range
Lead fittings, product reviews and wear testing
Select fabrics balancing quality, comfort, durability and commerciality
Drive improvements across construction, finish and overall product experience
Maintain high standards across all stages of development and production
Commercial Product Strategy
Analyse product performance and customer behaviour
Understand what drives conversion, retention and repeat purchase
Work closely with Growth and Ecommerce teams to align product with customer demand
Support margin optimisation without compromising product quality or brand perception
Help shape product decisions using both customer insight and commercial performance
Supplier & Production Management
Manage relationships with suppliers and factories
Oversee sampling, revisions and approvals
Support sourcing and production decisions
Ensure timelines, quality and commercial objectives are delivered effectively
Work closely with production partners to improve consistency and scalability
Cross-Functional Collaboration
Work closely with Creative, Growth and Ecommerce teams
Ensure product works effectively across ecommerce and paid media environments
Support campaign launches and key trading periods
Bring product insight into wider commercial and brand discussions
Expectations
Highly commercial mindset
Strong menswear product instinct
Comfortable operating inside founder-led environments
Able to balance creativity with scalability
Strong attention to detail across fit, construction and finish
High bias for action and execution
Comfortable moving quickly and making decisions
Required Skills & Experience
Strong menswear product development experience
Experience within fashion, apparel or DTC consumer brands
Deep understanding of:
Fit
Fabrics
Garment construction
Sourcing
Production
Strong commercial awareness
Experience managing suppliers and development processes
Comfortable operating cross-functionally within scaling businesses
Bonus If You Have
Experience within fast-scaling DTC brands
Exposure to performance-led ecommerce businesses
Experience building globally scalable hero products
Strong understanding of customer psychology within menswear
Salary & Benefits
Competitive base salary + bonus
London based
High-growth environment with genuine ownership
Opportunity to shape the future product direction of a scaling global brand
If this sounds like you then hit apply or email Sam on sam@hypergrowthrec.co.uk to find out more!
Legend London is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process.