Head of Product Marketing

About us

Common Room is the customer intelligence platform that captures every buying signal, giving companies superpowers with AI enrichment and automation to reach the right person with the right context at the right time. 

Despite an explosion of buyer signals, companies are left struggling with siloed point solution vendors, bloated tech stacks, and unactionable "intent" data. Common Room brings together all the buying signals you care about in one place so you can track the entire customer journey, match signals to real people and accounts, take action and automate. 

We’ve raised over $50 million from top-tier investors including Greylock, Index, and Madrona to build the world's first customer intelligence platform for modern B2B companies. And we’re backed by 25+ operators from the fastest-growing companies in the world such as Figma, Stripe, Airtable, Slack, Notion, Loom, and more.

You + Common Room? You’d be joining a team that revels in asking hard questions, collaborating gladly, and making decisions quickly—a team that values simplicity, passion, trust, each other, and our customers above all.

So hello! Please, knock on our door. We'd love to meet you.

We are seeking a Head of Product Marketing to lead our positioning, messaging, and go-to-market strategies. In this role, you will be the connection point between our product, sales, and marketing teams, ensuring our Common Room resonates with our target audience and drives business growth.

• Define our product and market positioning through deep customer, product, and market knowledge

  Refine our Ideal Customer Profile (ICP) and develop targeted messaging for different champions and buyers

  Continually evolve our narrative to maintain market leadership in the AI GTM space

• Stay current with AI and GTM market trends, news, and innovations

  Ensure our messaging remains cutting-edge in a rapidly evolving landscape

  Translate complex market dynamics into actionable insights for the organization

• Conduct win/loss analyses and competitive research to inform go-to-market strategy

  Provide persona knowledge and market insights to our sales team

  Develop sales enablement materials that drive understanding and effective articulation of our value proposition

• Partner with Product Management to deeply understand the roadmap

  Drive effective product launches that generate pipeline and accelerate adoption

  Develop strategic campaigns targeting our ICP with differentiated messaging

  Measure and optimize campaign performance to maximize ROI

• Define and execute our strategy for engaging with industry analysts (Gartner, Forrester)

  Ensure Common Room is positioned effectively in relevant market research

  Build and maintain relationships with key analysts in our space

• Identify and pursue co-marketing opportunities with strategic partners

  Develop joint value propositions that extend our market reach

• 7+ years of product marketing experience, with at least 3 years in B2B SaaS

  Proven track record of successful product positioning and messaging

  Experience marketing to mid-market and enterprise audiences

  Strong understanding of complex B2B sales cycles and buyer journeys

  Excellent communication and storytelling abilities

  Experience working with sales teams on enablement and competitive intelligence

  Demonstrated ability to translate technical capabilities into customer benefits

• Experience in AI, customer intelligence, or sales/marketing technology spaces

  Experience with analyst relations (Gartner, Forrester)

  Background in data-driven marketing with strong analytical capabilities

  Experience marketing to sales, revenue operations, or marketing executive personas

  Our values:

  Be Customer-centric - We work backwards from the needs of our customers. The crisp articulation of customer value guides our decisions.

  Strive for Simplicity - We choose simplicity over complexity whenever possible. We seek to identify and understand the essential quality of what we are building.

  Make it Happen - We are quick to take the first step, and prioritize decisiveness over fear of making a mistake. We don’t confuse motion for movement and we measure ourselves on impact over actions.

  We’re In this Together - We measure personal success by the success of our customers and teammates. Relationships matter, and the strongest ones are built on the foundations of trust, enablement, and transparency.

  Our benefits:

  Our investment in caring for our employees and their families is a key part of our values and culture at Common Room:

  Competitive base compensation with meaningful equity ownership

  Health insurance including medical, dental, and vision, HSA and FSA

  We pay 100% of your employee premium and 50% of your premium for any dependents

  Unlimited Paid Time Off

  Paid Company Holidays

  Work from home policy including a laptop and support for your home office needs

  Monthly Remote Stipend

  401(k) self contribution

  Paid Family Leave

  Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle

  Common Room provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.