Head of Product Marketing

Company Description

Jobs for Humanity is partnering with xg-ai to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name: xg-ai

Job Description

Lead product marketing for SaaS and hardware products in a remote start-up/scale-up, translating deep customer insights into compelling value propositions and GTM strategies that align product, sales, and marketing teams around a unified product vision.

Job Duties and ResponsibilitiesDrive product-led growth and revenue targets
Launch compelling GTM strategies for new products
Increase customer adoption and retention rates
Align cross-functional teams on product vision
Deliver data-driven customer insights to stakeholders

Qualifications

Required Qualifications
10+ years in product marketing or related roles
Experience marketing both SaaS and hardware products
Proven track record in start-up or scale-up environments
Deep understanding of customer-centric marketing
AI-savvy with experience leveraging AI tools
SaaS product marketing
Hardware product marketing
GTM strategy development
Customer research & insights
AI tools & platforms
CRM & marketing automation
Data analytics & reporting
Product launch management
Customer empathy
Cross-functional collaboration

Company: xg-ai