Head of Sales - Business Applications

Head of Microsoft Business Application Sales – Remote with unlimited paid holiday!

Infinity Group are a innovative Microsoft Cloud Solution Partner based in the UK. We excel in providing award-winning IT Support, Digital Transformation, and Microsoft Dynamics 365 Consultancy services.

With a robust team of over 180 professionals, we operate from offices in Tunbridge Wells and London Paddington. Our exceptional work has earned us the prestigious title of Microsoft Partner of the Year for Dynamics Business Central.

We are dedicated to fostering a more productive and secure work environment for organizations utilizing Dynamics 365, Microsoft 365, and Azure.

Guided by core values of empathy, creativity, ambition, authenticity, and confidence, we celebrate diversity and strive to create a supportive and innovative work environment.

We are committed to the well-being and growth of our employees, and we prioritize continuous learning and development through fully funded training programs.

Our focus on people, expertise, and commitment to excellence underscores our mission to make a positive impact in the tech industry.

Role Overview:

As Head of Dynamics Business Applications Sales, you will lead the evolution of our sales approach from product-led to solution-led, customer-outcome focused engagement.

This is not about selling Dynamics 365. It’s about understanding where clients are today, where they need to get to, and designing the right journey to get them there.

You will be responsible for building a team that leads with curiosity, challenge, and insight - uncovering real business problems, aligning technology to outcomes, and positioning Infinity Group as a strategic partner rather than a software provider.

You will play a hands-on role in high-value opportunities, shaping how we diagnose customer needs, structure solutions, and win complex transformation deals.
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What skills and working characteristics should this person have?Consultative Sales Mindset

Leads with questions, not answers. Focuses on understanding the client’s business, challenges, and goals before introducing solutions.

Deep Discovery Capability

Able to uncover root causes, not just surface-level problems. Comfortable navigating ambiguous situations and building a clear picture of the customer’s environment, pain points, and desired outcomes.

Commercial & Outcome-Focused Thinking

Connects solutions to tangible business value — revenue growth, efficiency, risk reduction — rather than features or functionality.

Ability to Challenge & Influence

Confident engaging senior stakeholders, constructively challenging assumptions, and shaping customer thinking to drive better outcomes.

Solution-Oriented (Not Product-Led)

Understands how to bring together technology, services, and approach into a cohesive solution tailored to each client — rather than leading with a single product.

Strategic Sales Leadership

Experience leading teams in complex, multi-stakeholder sales cycles. Able to drive structure, consistency, and quality in how opportunities are qualified and progressed.

Strong Storytelling & Communication

Can translate complex problems and solutions into clear, compelling narratives that resonate with both technical and non-technical audiences.

Collaborative Operator

Works seamlessly with pre-sales, delivery, and marketing to build credibility and ensure what is sold is aligned to what can be delivered.

Curiosity & Intellectual Drive

Genuinely interested in how businesses operate. Continuously asks “why” and looks to deepen understanding rather than accept surface answers.

Resilient & Results-Driven

Maintains momentum through complex sales cycles while staying focused on quality, value, and long-term client success — not just closing deals.

As a Head of Dynamics Business Application Sales, you’ll be responsible for:Build a Solution-Led Sales Engine

Shift the team from product pitching to problem-first, consultative selling

Embed strong discovery frameworks (business pains, processes, goals, blockers)

Ensure every opportunity is anchored in customer outcomes and value

Lead Deep Customer Engagement

Personally lead and support complex engagements

Challenge customers constructively to uncover root causes, not symptoms

Translate business challenges into clear, tailored solution strategies

Drive Quality Over Volume

Focus on well-qualified, high-value opportunities

Improve win rates through better understanding, positioning, and storytelling

Move away from generic proposals to highly relevant, insight-led responses

Align Sales, Pre-Sales & Delivery

Ensure seamless transition from discovery → solution design → delivery

Bring delivery teams into conversations early to strengthen credibility

Close the gap between what is sold and what is delivered

Develop a High-Performing, Curious Team

Coach the team on questioning, listening, and commercial thinking

Build confidence in pushing beyond surface-level conversations

Create a culture where reps lead conversations, not follow them

Strategic Growth & Market Positioning

Identify where Infinity adds the most value across industries/use cases

Shape go-to-market around business challenges, not product features

Contribute to messaging that reflects a transformation partner, not implementer

What it's like here:
Ambitious, but not political

Collaborative, but with high standards

People who care about doing things properly — not just getting them out the door

We’ve built a culture where:

You have real ownership and influence

Good ideas win (regardless of role or tenure)

You’re trusted to solve problems, not micromanaged

What you get:
Unlimited annual leave

Private healthcare, life assurance, company shares

Electric car scheme

Flexible/remote working (with access to Tunbridge Wells & Paddington offices)

Company & team socials, including our annual Illuminate Awards

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