Influencer Marketing VA
About Winona:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.
About the Role:
We are looking for a highly organized, proactive Influencer Marketing VA to support our influencer and creator program. This role is focused on identifying high-potential creators, initiating outreach, and managing ongoing relationships to drive performance across paid and organic channels.
You will play a key role in scaling creator-led growth by ensuring we are consistently working with the right talent and turning them into high-performing assets.
Seniority Level: Junior-Mid Level
Key Responsibilities:
Creator Sourcing
Identify and source creators across platforms (TikTok, Instagram, YouTube, etc.) aligned with brand positioning and target audience
Research and evaluate creators based on engagement rate, audience quality, content style, and brand fit
Build and maintain a pipeline of vetted creators ready for outreach
Track sourcing efforts in Airtable or similar systems
Outreach & Recruitment
Execute daily outreach to creators via DM, email, and platforms
Personalize outreach messaging to increase response and conversion rates
Follow up consistently to maximize creator onboarding
Negotiate basic deliverables, timelines, and usage rights when needed
Maintain organized tracking of outreach status, responses, and onboarding progress
Creator Management
Manage day-to-day communication with active creators
Coordinate deliverables, deadlines, and content approvals
Ensure creators understand briefs, hooks, and conversion-focused angles
Collect, organize, and store content for internal use (ads, organic, whitelisting)
Operational Support
Assist in briefing creators with clear direction based on winning angles
Keep creator database updated and segmented (new, active, top performers)
Support campaign launches and ongoing testing initiatives
Qualifications:
Proven experience with influencer marketing, UGC, or creator partnerships
Strong understanding of TikTok and Instagram trends, with an eye for high-performing, conversion-driven content
Highly organized with strong attention to detail and ability to manage multiple creators simultaneously
Excellent written communication skills, especially for outreach and relationship management
Ability to work in a fast-paced, performance-driven environment and adapt quickly to shifting priorities
Availability to work US hours (EST/PST) consistently
Nice to Have:
Experience with affiliate marketing or whitelisting
Familiarity with Airtable, Slack, Google Sheets, or CRM tools
Understanding of paid media and conversion-focused creative
Experience working with US-based brands or global creator networks
What’s in it for you?
As a full-time member of our team, you’ll enjoy:
Remote-first, work wherever you choose
Unlimited paid time off
Paid non-working holidays per country of residence
Pro-rated 13th-month bonus in select regions
Referral bonuses
Financial support for online courses
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team!
Equal Employment Opportunity
Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.