Influencer Scout
Pearl West is a private-equity-backed company managing a portfolio of nine consumer brands. They are seeking an Influencer Scout to discover, engage, and secure influential creators that align with their brand values and drive cultural impact.
Responsibilities
- Discover and build a pipeline of creator talent (YouTube, Instagram, TikTok, niche fitness/functional coaches) aligned with our brand values and ambition for culture-building
- Recruitment and Sourcing new potential partners
- Evaluate potential influencers (audience demographics, engagement rate, growth trajectory, content quality, brand-fit)
- Initiate outreach, build rapport and send top creators to Head of Brand Ambassadors
- Find top converting Macro Influencers - search and find up and coming creators to run ownership challenges
- Collaborate with the Brand Experience team to design and manage the trial/accelerator model: creator challenge, content-house, etc
- Maintain an influencer CRM/database: track outreach, conversations, trial results, performance metrics and pipeline status
- Stay deeply embedded in creator ecosystem: monitor emerging platforms, format shifts, creator business models and competitor approaches
- Provide reports to leadership: pipeline status, trial conversion, cost per signing, retention metrics, content outcomes
- Assist in structuring long-term partnership contracts with incentives (equity, phantom equity or exit bonus) to secure alignment
- Partner with social, content and brand teams to align creator storylines, campaign integrations, and live community events
Skills
- Interest in fitness and some experience creator scouting or talent acquisition in a digital/creator-ecosystem environment
- Proven ability to build relationships within creator/fitness/social-media communities
- Deep familiarity with YouTube, Instagram, TikTok ecosystems; adept with metrics like engagement, watch-time, growth, audience intent
- Excellent communication and outreach skills for connecting with creators and negotiating early-stage partnerships
- Highly organized, proactive and comfortable in a fast-paced, evolving environment
- Data-driven mindset: able to use growth and engagement metrics to prioritize and optimize
- Keen eye for brand/voice fit and authenticity rather than just follower count
- Bonus: passion for fitness, health coaching, functional performance or creator culture in these spaces
Benefits
- Performance-based bonus tied to successful signings and retention
- Flexible working arrangement
- Collaborative team of growth-minded marketers, creators and brand-builders
- Unique career path into creator/brand-experience leadership
Company Overview