Integrated Marketing Communications Manager

Career-defining. Life-changing. 

At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career

About This Role:

Role Summary 

The Integrated Marketing Communications Manager owns the U.S. marketing communications strategy and performance, driving measurable impact on brand strength, market adoption, and commercial outcomes. 

This role serves as the central leader for integrated marketing communications—defining strategy, aligning cross-functional stakeholders, and ensuring execution delivers against business objectives. The position operates with a high degree of autonomy and influence, partnering across Marketing, Sales, Clinical, Corporate Communications, and external agencies to deliver cohesive, high-impact programs. 

The role is accountable for translating business priorities into scalable communications strategies that drive pipeline, engagement, and customer adoption in a highly regulated environment. 

Key Responsibilities 

Strategic Ownership & Business Impact 

Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets 

Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration 

Translate enterprise and product strategies into clear, differentiated messaging frameworks and campaign plans 

Brand & Messaging Leadership 

Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints 

Define messaging architecture and enforce standards across campaigns, content, and channels 

Serve as the primary authority on brand integrity and positioning within the U.S. market 

Integrated Campaign Leadership 

Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement 

Ensure campaigns are insight-driven, performance-oriented, and optimized across channels 

Partner with Digital, Product Marketing, and Sales to maximize campaign effectiveness and ROI 

Product Launch Excellence 

Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness 

Drive cross-functional alignment across Marketing, Sales, and Corporate Communications to ensure coordinated execution 

Establish scalable launch frameworks and best practices 

Enterprise Alignment & Influence 

Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives 

Influence senior stakeholders and drive alignment across functions without direct authority 

Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence 

Channel Strategy & Optimization 

Set strategic direction for digital, events, and content channels, ensuring alignment with customer journey and business goals 

Leverage performance data and analytics to continuously optimize channel effectiveness and investment decisions 

Operational Excellence & Transformation 

Lead marketing communications process optimization, including workflow standardization, template development, and quality improvements 

Drive scalable operating models that improve speed, efficiency, and consistency as part of broader marketing transformation efforts 

Agency & Vendor Leadership 

Own agency relationships, including scope definition, performance management, and output quality 

Ensure agencies deliver against strategic objectives, timelines, and budget expectations 

Compliance & Risk Management 

Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements 

Proactively identify and mitigate compliance risks while maintaining speed and quality of execution 

Qualifications 

Required 

Bachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field 

7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries 

Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes 

Experience operating in highly regulated environments 

Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels 

Strong strategic thinking, executive communication, and project leadership skills 

Experience managing agencies and external partners 

Willingness to travel up to 30% 

Preferred 

Advanced degree (e.g., MBA) 

Experience in cardiology or cardiovascular-related healthcare sectors 

Experience working across Marketing, Clinical, R&D, Health Economics, and Sales organizations 

Success Profile 

Operates as a strategic leader with strong business acumen and ownership mindset 

Drives outcomes, not just activity 

Navigates complexity and ambiguity with clarity and structure 

Influences without authority and builds strong cross-functional alignment 

Balances strategic thinking with executional excellence 

Impact 

This role is critical to strengthening iRhythm’s market position in the U.S., accelerating product adoption, and ensuring a consistent, differentiated brand presence across all customer touchpoints. The Integrated Marketing Communications Manager directly contributes to commercial performance and long-term brand equity. 

Location:

Remote - US

Actual compensation may vary depending on job-related factors including knowledge, skills, experience, and work location.

Estimated Pay Range

$115,000 - $135,000

As a part of our core values, we ensure an inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer. We will consider for employment all qualified applicants with arrest and conviction records in accordance with all applicable laws.

iRhythm provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including those who may have any difficulty using our online system. If you need such an accommodation, you may contact us at taops@irhythmtech.com

About iRhythm Technologies
iRhythm is a leading digital healthcare company that creates trusted solutions that detect, predict, and prevent disease. Combining wearable biosensors and cloud-based data analytics with powerful proprietary algorithms, iRhythm distills data from millions of heartbeats into clinically actionable information. Through a relentless focus on patient care, iRhythm’s vision is to deliver better data, better insights, and better health for all.

Make iRhythm your path forward. Zio, the heart monitor that changed the game.

There have been instances where individuals not associated with iRhythm have impersonated iRhythm employees pretending to be involved in the iRhythm recruiting process, or created postings for positions that do not exist. Please note that all open positions will always be shown here on the iRhythm Careers page, and all communications regarding the application, interview and hiring process will come from a @irhythmtech.com email address. Please check any communications to be sure they come directly from @irhythmtech.com email address.

If you believe you have been the victim of an imposter or want to confirm that the person you are communicating with is legitimate, please contact taops@irhythmtech.com. Written offers of employment will be extended in a formal offer letter from an @irhythmtech.com email address ONLY.

For more information, see https://www.ftc.gov/business-guidance/blog/2023/01/taking-ploy-out-employment-scams and https://www.ic3.gov/Media/Y2020/PSA200121