KAM -Standalone Modern Trade, Delhi NCR

Role Purpose

To drive business growth in the Standalone Up-to-date Trade (SMT) channel by managing key independent retail accounts, building strong relationships with store owners/buyers, and ensuring superior in-store execution and sales performance.

Key Responsibilities

1. Key Account Management (Standalone Stores)

- Manage a portfolio of high-value standalone modern trade outlets (independent supermarkets & premium stores)
- Act as the single point of contact for assigned accounts
- Build long-term relationships with:
- Store owners
- Purchase managers

2. Business Growth & Revenue Delivery

- Achieve monthly, quarterly, and annual sales targets for SMT accounts
- Drive billing and off-take growth across stores
- Increase SKU penetration and category share within each account

3. Commercial Negotiation

- Negotiate:
- Trade margins
- Schemes and promotions
- Visibility investments

- Finalize annual/quarterly business plans with key stores

4. Demand Planning & Supply Coordination

- Forecast store-wise demand and ensure timely replenishment
- Coordinate with:
- Distributors
- Warehouse/CFA teams

- Ensure high On-Shelf Availability (OSA) and minimal stock-outs

5. Team & Execution Support

- Work closely with:
- Sales executives
- Merchandisers / promoters

- Ensure high-quality execution at store level

Key Performance Indicators (KPIs)

- Sales target achievement (%)
- Same-store growth
- SKU-wise distribution expansion
- Visibility & planogram compliance
- Promotion ROI
- On-Shelf Availability(OSA)