KIND Foundation — Brand Narrative & Content Systems Partner
KIND Foundation — Creative Narrative & Content Systems Partner (US Based ONLY apply)
Six-Week Strategic Creative Residency (Part-Time / Remote) UNITED STATES ONLY
Budget: $3,500 Fixed
Structure: 3 Milestones
Timeline: 6 Weeks
Commitment: ~10–15 hrs/week
Location: Remote
Project Type: Brand Narrative + Digital Storytelling + Content Systems
About KIND
KIND is not a traditional nonprofit.
And it is not a lifestyle brand built around inspirational messaging.
KIND is exploring something far more ambitious:
What happens when emotional resonance becomes infrastructure? At its core, KIND is building systems where belonging becomes measurable, participatory, and economically generative.
The work spans:
emotional infrastructure
ritual design
AI systems
participatory culture
architecture
experience design
digital identity
memory systems
community formation
The broader ecosystem includes:
KIND Place — a large-scale immersive garden and emotional infrastructure project planned for Naples
AOK (Art of Kindness) — a digital ritual and emotional intelligence platform, an emerging AI Lab focused on emotional systems, resonance mapping, and participation architecture
a future digital/physical Experience Center connected to the platform ecosystem
This is not “spread kindness” branding.
This is contemporary systems thinking through emotional intelligence.
The Tone We Are Building
The person we hire must understand that KIND is culturally sophisticated, emotionally intelligent, visually restrained, and strategically clear.
The language architecture draws inspiration from:
The Power of Kindness
(accessibility + emotional intelligence)
Braiding Sweetgrass
(rhythm + sensory reverence)
Sequoia-style strategic thinking
(clarity + scalability + category definition)
Apple
(restraint + simplicity + confidence)
Monocle
(global sophistication + design intelligence)
architecture journals and spatial philosophy
(atmosphere + emotional geometry + permanence)
contemporary AI/product language
(future orientation + adaptive systems + emotional telemetry)
The emotional tone should feel:
calm
intelligent
emotionally literate
spatial
restrained
contemporary
culturally aware
visionary without hype
strategic without sounding corporate
We are NOT looking for:
nonprofit clichés
“make the world better” language
spiritual fluff
startup hustle culture
loud social media energy
performative activism
generic influencer aesthetics
The Assignment
We are looking for a creative systems thinker who can help translate KIND into a contemporary cultural presence across:
TikTok
web storytelling
donor communications
visual narrative systems
social handles
short-form emotional storytelling
founder narrative positioning
creative direction references
lightweight brand infrastructure
This is NOT simply “social media management.”
We are building:
a coherent emotional narrative ecosystem.
Deliverables
The selected creative partner will help create the foundational narrative and content infrastructure for KIND.
Core Deliverables
1. Narrative Positioning System
Development of:
brand voice guidelines
emotional tone system
messaging pillars
language hierarchy
content themes
audience framing
founder narrative positioning
visual mood references
storytelling rhythm guidelines
2. Website Narrative Structure
Writing + structuring:
homepage narrative
about section
mission framing
ecosystem explanation
donor/supporter language
partnership framing
contact structure
future-facing positioning
This is NOT a full web build.
This is narrative architecture + copy direction.
3. Short-Form Video Storytelling System
Development of:
TikTok content directions
Instagram reel concepts
emotional storytelling sequences
voiceover scripts
shot concepts
visual pacing references
storytelling hooks
founder narration structure
ambient visual references
4. UGC / Social Content Package
Creation of:
short-form content concepts
content calendar direction
emotional prompts
participation hooks
narrative arcs
audience engagement structures
visual caption frameworks
5. Contemporary Brand Toolkit
Lightweight but intelligent creative system including:
typography direction references
social bio language
naming consistency
tone examples
visual references
communication posture
business card copy concepts
donor one-line narratives
social identity consistency
Deliverables Format Requirements
Final delivery package should include:
Editable Working Files
Preferred formats:
Google Docs
Notion
Figma
Canva
Adobe Express
PDF exports
MP4 references (if applicable)
Final Delivery Package Should Include
Narrative Folder
Messaging system
Tone doctrine
Website copy
Donor language
Founder narrative
Messaging examples
Content Folder
TikTok/reel scripts
UGC prompts
Content directions
Storyboarding notes
Caption examples
Hook structures
Creative Direction Folder
Moodboards
Typography references
Color direction
Visual pacing references
Social aesthetic references
Strategic Summary PDF
A final summarized document containing:
key narrative direction
content philosophy
audience understanding
future creative opportunities
recommendations for scaling the ecosystem
Milestone Structure
Milestone 1 — Strategic Narrative Foundation
$1,000
Deliverables:
narrative discovery session
tone doctrine
brand language system
audience framing
founder positioning
website narrative outline
initial visual direction references
platform strategy recommendations
Timeline:
Week 1–2
Milestone 2 — Content & Storytelling Systems
$1,000
Deliverables:
TikTok/reel storytelling concepts
12–20 short-form content directions
sample scripts
UGC structure
emotional content arcs
caption systems
donor communication tone examples
social storytelling framework
Timeline:
Week 3–4
Milestone 3 — Final Creative Package & Delivery
$1,500
Deliverables:
refined narrative system
finalized website copy
full social starter toolkit
creative reference package
organized editable files
final strategy PDF
launch-ready communication toolkit
Timeline:
Week 5–6
Final payment released upon complete organized delivery package.
Ideal Candidate
You may be:
a creative strategist
narrative designer
filmmaker
brand architect
editorial storyteller
creative technologist
systems thinker
culturally intelligent social strategist
You DO NOT need to come from nonprofit work.
You SHOULD understand:
emotional storytelling
design restraint
contemporary culture
AI/product language
systems thinking
atmosphere and pacing
modern short-form storytelling
Bonus if you appreciate:
architecture
philosophy
ritual
behavioral systems
emotional design
sensory storytelling
contemplative writing
What Success Looks Like
At the end of six weeks, KIND should feel:
coherent
emotionally intelligent
culturally contemporary
visually restrained
strategically ambitious
future-facing
emotionally memorable
Not like a campaign.
Not like a charity.
Not like a startup.
But like the beginning of:
a new category of emotional infrastructure