Klaviyo and HubSpot Expert

GOOD TROUBLE BOURBON

HIRING EXPERT: CRM & LIFECYCLE MARKETING LEAD - Retention + Growth

About Good Trouble

Good Trouble is an award-winning premium bourbon and cultural platform rooted in storytelling, leadership, and social impact. With over 40 industry awards and national distribution across hospitality, airports, and retail, the brand is evolving beyond spirits into a broader movement centered on culture, community, and purpose.

We are entering a critical growth phase focused on owning the customer relationship, increasing repeat purchase, and building a scalable, high-value consumer base.

The Opportunity

We are seeking a CRM & Lifecycle Marketing Lead to design and execute our retention engine.

This role will directly impact revenue by improving repeat purchase behavior, customer lifetime value, and engagement across all touchpoints.

This is not a maintenance role. This is a build-and-scale opportunity.

Primary Objective

Increase repeat purchase rate by:

- Capturing customer data across all channels events, retail, digital

- Building and launching automated lifecycle flows

- Creating segmentation and targeting strategies

- Establishing performance tracking and reporting

Key Responsibilities

- Implement and manage lifecycle marketing using Klaviyo

- Set up and optimize CRM infrastructure within HubSpot CRM

- Build and launch core flows:

- Welcome series

- Post-purchase journeys

- Event follow-up sequences

- Develop segmentation strategies VIP, retail, event-driven, collectors

- Partner with creative to ensure all communications reflect a luxury, premium brand

- Analyze performance and continuously optimize conversion and retention metrics

What Success Looks Like

Within 90 days:

- Fully operational CRM and lifecycle system

- All customer touchpoints connected and captured

- Automated flows driving measurable engagement

- Repeat purchase rate trending toward 10–15%

- Clear reporting on customer behavior and LTV

Ideal Candidate Profile

- 5–10+ years in lifecycle, CRM, or retention marketing

- Deep experience with Klaviyo and/or HubSpot

- Background in premium consumer, luxury, or DTC brands

- Strong analytical mindset with ability to translate data into action

- Builder mentality with ability to operate independently and move quickly

- Appreciation for brand, storytelling, and cultural positioning

Engagement Structure

- Open to: fractional, contract-to-hire, or full-time

- Immediate start preferred

- Competitive compensation based on experience and scope

Why This Role Matters

We have strong demand, brand equity, and cultural relevance.

The next phase of growth will be driven by:

Turning customers into a community and transactions into long-term relationships

This role is central to that transformation.

Please share:

- Relevant experience (brands, platforms, results)

- Examples of lifecycle flows or retention programs you’ve built

- Availability and preferred engagement structure

Good Trouble Bourbon

A premium spirits brand. A cultural platform. A movement in the making.

Apply tot his job