Lead Creative Strategist

The Lead Creative Strategist position is a data-driven, ideas-first role that will act as the creative brain behind our top-performing paid media content; focused on concepting, testing, and optimizing high-impact and high-output creative across Meta, TikTok, YouTube, Amazon, and emerging platforms. This role will report to the VP of Growth and work closely with the Director of Growth, our in-house Video Editing team, and our Media Buyers to develop and iterate content that drives omni-channel growth across Shopify, Amazon and Retail. They will play a key role in MaryRuth’s performance creative team at the center of paid media growth, analyzing what works, generating novel and effective hooks and briefs, and scaling creative output that converts.

This role is a full-time (40 hr/wk), salaried, exempt, remote position.

Responsibilities
• Creative Strategy & Ideation
• Lead creative strategy for all performance marketing assets across Paid Advertising Channels including Meta, TikTok, Google, Snapchat, & more.
• Write clear, compelling briefs for content creators rooted in performance data & audience insight.
• Develop testing hypotheses, creative concepts, hooks, angles, & storyboards that drive CTR, thumbstop rate, & ROAS.
• Partner with Director to align content strategy with ad channel goals & upcoming campaign plans around product launches, promotions, & more.
• Analyze winning ads & creative performance using tools like Motion, Northbeam, & more to fuel iterative improvements.
• Cross-Functional Collaboration
• Collaborate closely with the in-house Video Editing team, working in parallel to ensure briefs are executed on time and to standard.
• Work closely with the Creative Coordinator to manage UGC pipelines, track creator submissions, & brief external creators.
• Partner with Influencer, Retention, & Social Media teams to maintain alignment & repurpose content where relevant.
• Creative Sprint & Output Planning
• Co-lead the Creative Sprint process with team to plan 2-wk Creative Sprints including number of creatives needed, product focus, & creative strategy notes for new creative iterations.
• Review and give performance-focused feedback on draft edits & first cuts in Frame or similar platforms.
• Maintain a log of creative learnings, tests, & results to continuously optimize content direction.
• Recap Sprint performance, deliverables and collaborate to analyze learnings and find areas of improvement.
• Trend Awareness & Innovation
• Stay ahead of platform trends, ad formats, & emerging creative strategies.
• Proactively test new hooks, formats, & creator styles to discover new scalable winners.
• Identify opportunity gaps in the current creative output & recommend solutions.
• Miscellaneous
• Some travel (