Lead Creative Strategist - UK

Lead Creative Strategist – Be the Voice and Vision Behind a Regional Brand

About BJAK
We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.
We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.
We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.
Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.

What You Will Do
Write and develop campaign and brand plans, including brand voice, messaging, style, and content architecture

Conduct creative discovery through research of UK market campaigns, social trends, and user behavior to identify winning messaging angles

Develop strategic campaign concepts that turn insights into actionable blueprints for digital content

Translate concepts into executable digital assets, taking ownership of production workflows for high-volume video ads, short-form scripts, and performance-driven content

Partner with internal teams to analyze performance data (CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency

Ensure all content maintains alignment with BJAK’s new UK brand voice while pushing creative boundaries

The Right Fit Has
4–6 years in a hands-on creative strategy role focused on performance creative, digital content, or campaign strategy within high-growth B2C brands or agencies

Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first content

Expertise in digital content production workflows, including scripting, storyboarding, editing, and delivering optimized assets

Proven ability to use campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts

Proficiency with design tools and video production/editing software

Strong project management skills and ability to manage complex cross-functional workflows

Our Team & Culture
Lean, high-output team that moves fast and expects the same from each other

Everyone contributes meaningfully, thinks like an owner, and raises the bar

Clarity, execution, and iteration drive everything we do

Results, speed, and ownership matter more than titles

Why Join BJAK
Lead the creative vision for BJAK’s new UK brand

Collaborate directly with leadership and own brand strategy end-to-end

Be part of a high-performance team that values ownership, speed, and smart execution

Competitive compensation, flat hierarchy, and zero-politics culture

Remote work flexibility across the UK

Location Requirement
Based in the UK

Compensation Range
£55,000 – £85,000 base salary per annum
Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.