Lead Front End Developer

About BiOptimizers
At BiOptimizers, our mission is to move people from baseline health to peak biological performance. Rooted in scientific rigor, we design supplements and experiences that empower individuals to excel. Our remote-first team collaborates cross-functionally, blending innovation with results to magnify human potential.

As Lead Front End Developer, you will spearhead the evolution of BiOptimizers' custom website and Funnel Builder platform, focusing on creating exceptional user experiences that drive conversion optimization. This role combines technical leadership with deep customer experience understanding to implement AI-generated marketing solutions and cohort-specific landing pages. You will lead front-end architecture decisions, mentor development talent, and ensure our digital properties deliver measurable business results through superior user experience design and implementation.

Key Responsibilities

• Front-End Architecture Leadership: Lead the technical architecture and development of our custom website and Funnel Builder platform, ensuring scalable, maintainable, and high-performing code

  Platform Migration Leadership: Lead potential migration from custom platform to Shopify, integrating analytics and LTV insights apps to enhance business intelligence capabilities

  AI Marketing Integration: Implement front-end components for AI-generated marketing solutions, creating dynamic and personalized experiences for distinct customer cohorts

  Conversion Rate Optimization: Design and develop high-converting landing pages and user interfaces, conducting A/B tests and implementing data-driven improvements to maximize conversion rates

  Customer Experience Focus: Analyze customer journey data and user behavior to inform front-end development decisions that enhance user experience and reduce friction points

  Cohort-Specific Development: Build dynamic, personalized experiences that adapt to different customer segments and marketing campaigns

  Performance Optimization: Ensure optimal website performance, page load speeds, mobile responsiveness, and cross-browser compatibility

  Code Quality & Standards: Establish and maintain front-end coding standards, conduct code reviews, and implement best practices for version control and deployment

  Team Leadership & Mentorship: Guide and mentor junior developers, establish development workflows, and foster a culture of technical excellence

  Cross-functional Collaboration: Partner with design, marketing, and data teams to translate business requirements into technical solutions

  Technology Innovation: Research and implement cutting-edge front-end technologies and frameworks to maintain competitive advantage

  Analytics Integration: Implement tracking and analytics solutions to measure user engagement, conversion metrics, and site performance

  Accessibility & SEO: Ensure all front-end development meets accessibility standards and SEO best practices

  Documentation & Knowledge Sharing: Create comprehensive technical documentation and share knowledge across the development team

  Required Qualifications

  • 5+ years of experience in front-end development with 2+ years in leadership or senior developer roles

    Expert-level proficiency in HTML5, CSS3, JavaScript (ES6+), and modern front-end frameworks (React, Vue.js, or Angular)

    Strong experience with responsive design, mobile-first development, and cross-browser compatibility

    Proven track record of building high-converting landing pages and optimizing conversion rates

    Experience with version control systems (Git), build tools, and deployment pipelines

    Strong understanding of web performance optimization, SEO principles, and accessibility standards

    Demonstrated ability to lead technical projects and mentor development teams

    Experience with analytics implementation and data-driven development decisions

    Preferred Qualifications

    • Experience with e-commerce platforms and custom funnel development

      Shopify development experience and familiarity with Shopify app ecosystem for analytics and LTV insights

      Familiarity with AI/ML integration in web applications

      Knowledge of A/B testing frameworks and conversion optimization tools

      Experience with health and wellness, supplements, or direct-to-consumer brands

      Background in headless CMS solutions and API integrations

      Understanding of marketing automation and personalization technologies

      Experience with modern CSS frameworks (Tailwind, Styled Components) and preprocessing tools

      Soft Skills

      • Strong problem-solving abilities with attention to detail and user experience focus

        Excellent communication skills with ability to translate technical concepts to non-technical stakeholders

        Leadership mindset with passion for mentoring and developing team members

        Adaptability to work in fast-paced, high-growth environment with changing priorities

        Customer-centric thinking with focus on conversion optimization and business results

      Work Location

      This is a fully remote position. BiOptimizers has a globally distributed team and supports flexible work arrangements across time zones.

      Company Hours & Collaboration

      With team members across many countries and time zone differences of up to 16 hours, we’ve established a standard collaboration window from 9:00 AM – 5:00 PM EST.

      This is not a required work schedule, but a shared time frame for meetings and team syncs. At BiOptimizers, we support flexibility — team members are encouraged to work the hours that best suit them, as long as they:

      Attend required meetings

      Communicate effectively across time zones

      Deliver work by agreed-upon deadlines
      

    Equal Opportunity Statement

    BiOptimizers is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other basis protected by applicable law.