Lead, MarTech Capabilities - Next Best Action Engine
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We are looking for a strategic Marketing Technology Lead to guide the evolution of our Next Best Action (NBA) capabilities through scalable use of Adobe Journey Optimization (AJO) and dynamic content frameworks. You will sit at the intersection of marketing, data, and technology, ensuring personalized, context-aware customer engagement across channels.
You will combine expertise in Adobe Experience Cloud with an understanding of decisioning, orchestration, and content personalization to deliver scalable and measurable customer journeys.
Key Responsibilities
Next Best Action Strategy & Execution:
Design and operationalize Next Best Action frameworks applying behavioral, transactional, and contextual data
Partner with marketing, product, and analytics teams to define decisioning logic, prioritization rules, and optimization strategies
Adobe Journey Optimization (AJO) Enablement:
Lead the implementation and scaling of Adobe Journey Optimization for real-time and batch-driven customer journeys
Architect reusable journey patterns, templates, and decision nodes to support enterprise-wide adoption
Ensure seamless integration between AJO, Adobe Experience Platform, and downstream activation channels
Dynamic Content & Personalization:
Develop and govern dynamic content strategies across email, push, web, and other digital touchpoints
Design modular content frameworks that support personalization at scale
Partner with creative and content teams to ensure efficient content production aligned with personalization needs
Scalability & Operational Excellence:
Establish best practices for scaling journey orchestration and content management
Optimize campaign performance through testing, measurement, and iterative improvements
Guide standardization and governance across journeys and content usage
Data & Integration:
Collaborate with data engineering and analytics teams to ensure data ingestion and availability
Define data requirements for NBA
Leverage AI/ML capabilities to enhance decisioning and personalization
Stakeholder Collaboration:
Guide communication between marketing, IT, data, and vendors
Provide expertise on customer journey orchestration and personalization trends
Mentor teams on AJO capabilities
Use your skills to make an impact
Required Qualifications
7+ years of experience in marketing technology, CRM, or customer engagement platforms
Hands-on expertise with Adobe Journey Optimization and Adobe Experience Platform
Experience with Next Best Action frameworks
Experience designing dynamic content and personalization strategies
Experience translating needs into scalable technical solutions
Familiarity with APIs, data integration, and customer data platforms
Familiarity with Adobe Experience Manager and/or digital asset management systems and content metadata
Preferred Qualifications
Experience with AI-driven decisioning and real-time personalization
Knowledge of customer lifecycle marketing and omnichannel orchestration
Background in regulated industries or complex enterprise environments
Strong analytical mindset with experience using performance data to drive optimization
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$126,300 - $173,700 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 06-08-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.