Lifecycle Marketing Lead (PLG SaaS) - 26051601

We are looking for a senior lifecycle marketer who wants to build, own, and optimize a complete behavioral email and retention system from the ground up. This is not a campaign management role. You will architect the lifecycle infrastructure that powers how users move from signup → activation → upgrade → retention.

You will work directly with product and engineering to define event tracking, behavioral triggers, retention segmentation, and lifecycle automation across the entire customer journey. If you enjoy building systems, thinking deeply about user behavior, and turning product signals into high-performing lifecycle programs, this role was designed for you. What You’ll Own
Upsell & Conversion System
You’ll design and optimize the behavioral flows that convert free users into paid subscribers.

This includes:
Building trigger-based lifecycle sequences tied to product behavior

Creating upgrade journeys based on user intent and engagement

Designing segmentation logic for different user states

Running A/B tests across messaging, timing, CTAs, and offers

Optimizing upgrade conversion rates continuously

You’ll work on flows for:
Users who signed up but never returned

Users who haven’t used their credits

Users who exhausted credits but didn’t upgrade

Partial feature adopters

High-usage users approaching limits

Retention & Churn Reduction
You will build retention system from zero.
This includes:
Designing a Satisfaction Score model based on product usage and engagement

Building retention segments (Champion, Engaged, At-Risk, Dormant)

Creating automated retention and win-back flows

Managing onboarding NPS, quarterly NPS, churn surveys, and feedback loops

Monitoring churn trends and retention health over time

Your work will directly impact:
Monthly churn rate

Retention health

User engagement

Expansion revenue

Lifecycle Infrastructure
You won’t inherit a mature system — you’ll build it.
You’ll:
Select and configure the ESP

Define event tracking requirements with engineering

Help structure the behavioral data pipeline

Own lifecycle architecture and automation logic

Build reporting dashboards and KPI tracking

Manage deliverability and email health

You should be comfortable discussing:
Product events

Trigger logic

Tracking requirements

User states

Data flow

Lifecycle segmentation

with engineering and product teams.
What Success Looks Like
First 30 Days
ESP selected and configured

Core lifecycle architecture live

Main upsell sequences launched

First A/B tests running

Required Experience
4–6+ years in Lifecycle Marketing, CRM, Retention Marketing, or Marketing Automation

Experience in SaaS, PLG, subscription, or freemium products

Strong hands-on experience with tools like:
Customer.io

Klaviyo

Braze

HubSpot

Iterable

Experience building behavioral trigger systems

Understanding of event-based architecture and user tracking

Experience working closely with product and engineering teams

Strong analytical mindset with experience improving:
retention

activation

re-engagement

free-to-paid conversion

Ability to both build automation logic and write effective lifecycle messaging

Strong Plus
PLG or freemium business experience

Experience building lifecycle systems from scratch

Familiarity with Segment, Mixpanel, Amplitude, or PostHog

Experience with NPS frameworks and satisfaction scoring

Experience with AI, EdTech, or consumer SaaS products

This Role Is NOT For You If…
Your background is mostly campaign execution

You primarily managed send calendars

You only worked from existing briefs or systems

You haven’t collaborated closely with engineering/product

Your experience is mostly newsletters or batch campaigns

This role requires systems thinking, ownership, and strategic decision-making.