Manager, Account-Based Marketing (ABM) & Marketing Operations

We're looking for a hands-on, data-driven marketer to support and execute our Account-Based Marketing (ABM) strategy while strengthening the systems and processes that power our demand engine.

This role sits at the intersection of marketing, sales, and technology - helping to drive targeted account engagement, improve lead quality, and ensure our marketing technology stack is operating effectively.

You'll play a key role in executing ABM programs, managing lead flow, and optimizing how we generate and convert demand.

What You'll Do

ABM Execution & Campaign Management
• Support execution of ABM programs using Demandbase
• Help manage target account lists, segmentation, and campaign deployment
• Partner with Marketing and Sales to activate campaigns across key accounts
• Track and report on account engagement and campaign performance

Marketing Operations & Systems Support
• Support day-to-day management of marketing systems, including:
• Salesforce
• Demandbase
• Marketing automation platforms
• Help maintain data quality, campaign tracking, and reporting accuracy
• Assist in improving lead routing, scoring, and lifecycle processes

Lead Management & Funnel Optimization
• Support lead generation and nurturing efforts across channels
• Ensure leads are properly captured, routed, and followed up on
• Partner with Sales to improve lead handoff and conversion

Affiliate & Channel Coordination
• Support integration of affiliate/partner-driven leads into marketing workflows
• Help ensure consistency in tracking and performance measurement

Team Support
• Manage and support a Colombia-based team member
• Help build repeatable processes and improve operational efficiency

What You Bring
• 4-7+ years of experience in B2B marketing, with exposure to ABM and/or marketing operations
• Hands-on experience with Demandbase or similar ABM tools
• Working knowledge of Salesforce and marketing automation platforms
• Strong attention to detail and comfort working with data and systems
• Ability to execute campaigns and manage multiple priorities
• Collaborative mindset and ability to work cross-functionally with Sales and Marketing
• ***Potential for strategic thinking capabilities

What Success Looks Like
• ABM campaigns executed effectively and on time
• Improved lead flow, routing, and data accuracy
• Increased engagement within target accounts
• Strong coordination between Marketing and Sales
• Reliable reporting and visibility into performance

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