Manager - B2B Growth Marketing

Remote, USA

Posted Jun 15, 2026

Full-time

Key Responsibilities

Execute and optimize B2B marketing programs that directly contribute to pipeline generation and progression
Build, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboards
Support lead lifecycle management, including lead capture, scoring, routing, and nurturing
Partner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processes
Plan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign execution
Develop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)
Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insights
Maintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecasting
Collaborate with internal stakeholders and external partners to execute campaigns efficiently and consistently

Success Metrics (Measured Quarterly)

Marketing-sourced and marketing-influenced pipeline contribution
Lead-to-opportunity and opportunity-to-close conversion rates
Campaign performance (open rates, CTR, conversion rates, cost per lead)
Speed and quality of lead follow-up and lifecycle progression
HubSpot data quality and reporting accuracy

Minimum Qualifications (Required)

Bachelor’s degree in Marketing, Business, Communications, or related field
3-6 years of professional experience in B2B marketing (services, SaaS, or partner-driven environment preferred)
Demonstrated hands-on experience with HubSpot (or similar marketing automation platforms), including campaign execution, workflow management, analytics, and reporting
Experience executing multi-channel marketing campaigns across field, email, social, SEO, and advertising
Ability to analyze campaign performance and translate data into actionable improvements
Strong organizational skills and ability to manage multiple priorities in a fast-paced environment

Preferred Qualifications

Experience supporting enterprise or regulated industry marketing environments
Exposure to partner or co-marketing motions
Familiarity with CRM data management and reporting best practices
Experience supporting sales teams with pipeline-focused marketing initiatives

Compensation

Farlinium offers a competitive base salary. Final compensation is based on skills and experience.

Work Environment

Remote-first within the United States. Occasional travel (approximately 2-4 times per year) for client, partner, or industry events. Reasonable accommodations are available to enable individuals with disabilities to perform essential functions.

Equal Opportunity

Farlinium is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable law.

Farlinium encourages applications from U.S. military veterans and transitioning service members. Military experience often translates well to our collaborative, mission-driven environment.

Apply Now

Manager - B2B Growth Marketing

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