Manager, Channel Marketing

Protecting our tomorrow
Job Title: Manager, Channel Marketing, US
Location: Remote
Department: Commercial
Reports To: Associate Director, NA Marketing Communications
Salary Range: $130k – $160k

About Bavarian Nordic
 
At Bavarian Nordic, we are dedicated to protecting lives and advancing global health through innovative vaccines. As a global leader in smallpox and mpox vaccines, our growing portfolio includes market-leading vaccines against rabies, tick-borne encephalitis, cholera, typhoid, and Ebola. Our mission is simple: to improve quality of life worldwide by preventing infectious diseases. We are headquartered in Denmark and have offices across Europe and North America.

Position Overview
 
The Channel Marketing Manager supports the development and execution of marketing strategies that drive vaccine adoption, access, and utilization within retail pharmacy and IDN channels. This role partners closely with brand marketing, sales, account management, and cross-functional teams to ensure channel-specific customers are equipped with effective tools, programs, and resources to strengthen vaccine recommendation and support vaccination delivery.

The role focuses on activation programs that translate brand strategy into channel-specific execution, enabling pharmacists and IDN partners to effectively engage patients and increase vaccination rates.

Key Responsibilities
 
Channel Strategy & Planning
Support development of channel strategies aligned with vaccine brand priorities and commercial objectives

Contribute to annual planning and channel-specific tactical execution plans

Customer Activation & Engagement
Design and implement retail pharmacy marketing programs that support pharmacist vaccine recommendations and point-of-care conversations, including pharmacist education and training tools, digital activation campaigns, seasonal vaccination and other appointment and traffic-driving initiatives

Design and implement IDN marketing programs that support population health initiatives, care gap closure, and vaccination protocols

Develop resources that enable account teams to effectively engage retail and IDN customers, including customer-specific toolkits, engagement materials, training resources, etc.

Partner with the brand teams to integrate channel-specific marketing activities with broader HCP and consumer engagement strategies

Ensure all materials are compliant with regulatory and legal standards

Channel Insights & Performance Analytics
Monitor channel performance data and track key performance metrics including campaign effectiveness and retail engagement

In partnership with account management teams, drive insight generation on customer-specific operations, workflow, and patient dynamics to help identify opportunities to enhance channel engagement.

Translate data/insight into actionable tactics to optimize marketing programs

Agency & Vendor Management
Partner with external agencies to develop marketing materials and campaigns

Lead day-to-day execution and project management of channel marketing programs, coordinating timelines, agencies, and cross-functional stakeholders to ensure successful deployment across retail and IDN channels

Manage project timelines, budgets, and deliverables to ensure high-quality execution

Cross-Functional Collaboration
Work closely with:
Brand marketing

Retail and IDN account management

Commercial ops

Field sales

Medical affairs

Legal and Regulatory

Coordinate with Sales and Medical in deployment of channel-specific programs to achieve optimal customer experience with Bavarian Nordic and program effectiveness.

Qualifications
 
Bachelor’s degree required

5+ years of experience in pharmaceutical, vaccine/biotech or healthcare marketing

Demonstrated experience in one or more of the following preferred:
Vaccine marketing

Brand marketing

Omnichannel campaigns

Customer engagement programs

Experience in working with retail pharmacy, health system or large provider group strongly preferred

Proven ability to lead cross-functional initiatives in complex commercial organizations and drive measurable commercial outcomes

Customer-centric mindset, strategic thinking and commercial acumen

Strong communication and project management skills

Ability to translate insights into scalable marketing programs

Analytical mindset with experience using data to drive decision-making

Strong cross-functional collaboration skills

Why Join Us
 
Join a passionate, mission-driven global biotech committed to protecting lives. At Bavarian Nordic, you’ll find a collaborative culture, flexible work environment, and opportunities for ongoing professional development and growth.

Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.

Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

For more information, visit www.bavarian-nordic.com

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