Manager for Amazon Growth & Performance

The Manager of Amazon Growth & Performance is responsible for leading the Amazon function as a revenue engine, owning performance outcomes across advertising, organic rank, listings, and launches. This role sets the operating standard for how Amazon is run—combining disciplined execution, strong data ownership, and clear prioritization—to drive sustainable growth and profitability.

The role balances strategic leadership with hands-on direction, ensuring the team, tools, and workflows are aligned to business objectives while building long-term internal capability.

This role is only open to candidates from the United States. 

Core Responsibilities

Department Leadership & Operating Cadence

Establishes and maintains a clear operating framework for Amazon execution, including weekly, monthly, and quarterly workflows

Defines KPIs, reporting standards, and documentation that create clarity and accountability

Leads transition planning from agency-dependent execution to a scalable in-house model

Assesses team capabilities, identifies gaps, and supports hiring and development of PPC and Amazon talent

Sets expectations for focus, prioritization, and follow-through across the function

Performance & Data Ownership

Owns the full Amazon performance narrative across the catalog

Maintains deep understanding of what is happening, why it is happening, and what actions are required

Identifies trends, risks, and opportunities through regular analysis

Translates data into clear recommendations and executable plans for stakeholders

Rank Optimization (Primary Strategic Focus)

Identifies keywords and ranking opportunities that justify investment

Manages the relationship between advertising spend, organic rank, and long-term revenue capture

Makes disciplined decisions about where to push for market share versus protect profitability

Aligns rank strategy with overall catalog and brand objectives

Listing Configuration & Optimization

Oversees frontend and backend keyword optimization

Ensures listings are structured for discoverability, conversion, and scalability

Identifies listings that require full refreshes or strategic repositioning

Maintains standards for listing quality and performance readiness

Advertising Strategy & Spend Efficiency

Provides strategic oversight of Amazon advertising performance

Ensures ad spend supports rank growth and long-term value—not ROAS in isolation

Guides budget allocation, testing priorities, and optimization focus

Evaluates agency or internal execution quality and course-corrects as needed

Promotions & Performance Levers

Owns promotional strategy as a performance driver

Coordinates deal timing and mechanics with broader marketing efforts

Evaluates promotional effectiveness and downstream impact on rank and profitability

Launch Management

Owns Amazon-side execution of new product launches

Ensures advertising, listings, and rank strategy are aligned from day one

Enforces launch discipline, ownership, and post-launch review standards

Operating Style & Leadership Expectations

Brings structure, calm, and clarity to complex performance environments

Operates with strong judgment, prioritization, and accountability

Communicates clearly with executives and cross-functional partners

Builds trust through consistency, transparency, and follow-through

Leads by setting standards rather than micromanaging execution

Success in This Role Looks Like

Amazon performance is well understood, well communicated, and proactively managed

The team operates with a clear cadence, defined ownership, and repeatable processes

Rank growth, advertising efficiency, and listing quality reinforce each other

The function scales sustainably with reduced dependency on external agencies

Qualifications & Requirements

Amazon & Performance Expertise

Proven experience leading Amazon as a growth and revenue channel, with ownership across advertising, organic rank, listings, promotions, and launches

Strong understanding of how advertising, organic rank, conversion, and profitability interact within the Amazon ecosystem

Demonstrated ability to analyze performance trends, diagnose root causes, and translate insights into clear, executable action plans

Experience managing or overseeing Amazon PPC strategy, including budget allocation, testing frameworks, and spend efficiency (beyond ROAS-only thinking)

Strategic & Operational Leadership

Experience establishing and running weekly, monthly, and quarterly operating cadences for Amazon execution

Ability to define KPIs, reporting standards, and documentation that create clarity and accountability

Experience transitioning or operating within a hybrid or in-house Amazon model, including evaluating agency or external partner performance

Proven ability to prioritize effectively, balancing growth initiatives with profitability and operational constraints

Rank, Listings & Launch Management

Deep familiarity with keyword research, rank optimization strategies, and investment decisions tied to long-term market share

Experience overseeing listing configuration and optimization, including frontend and backend keyword strategy, conversion improvements, and listing refreshes

Strong understanding of Amazon launch mechanics, including pre-launch setup, launch execution, and post-launch performance reviews

Experience coordinating promotions, deals, and performance levers and evaluating their downstream impact on rank and revenue

Communication & Stakeholder Management

Ability to clearly communicate performance narratives, risks, and recommendations to executives and cross-functional partners

Comfortable operating in fast-paced, high-growth environments with multiple stakeholders

Strong written and verbal communication skills, with an emphasis on clarity, structure, and follow-through

Operating Style & Accountability

Brings structure, calm, and discipline to complex performance environments

Operates with high ownership, sound judgment, and accountability

Leads by setting standards and expectations, not micromanaging execution

Builds trust through consistency, transparency, and reliability

Work Requirements

Willing and able to work within Eastern Standard Time (EST) for core collaboration hours

Comfortable using a time-tracking tool as part of daily operations

Experience working in remote, cross-functional teams is strongly preferred