Manager, Social Media & Content

Overview

The Manager, Social Media & Content is responsible for leading the development and execution of social media and content strategies across WellBiz Brands and its portfolio brands, including Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant Waxing™, and Fitness Together®. This role owns the day-to-day management of a portfolio of brands’ social channels and content planning, with a focus on driving engagement, strengthening brand affinity, and supporting broader marketing objectives. This individual partners closely with brand, creative, communications, and paid media teams to translate campaigns and business priorities into effective, channel-specific content. The role requires a strong balance of creative instinct, operational rigor, and performance orientation.

WellBiz Brands Benefits:

Flexible time off and holiday schedule

Medical, dental, vision, and life insurance

Health Savings Account

Flexible Spending Account

401K match

Monthly allowance for spend at WellBiz Brands, Inc. owned brands

Cell Phone reimbursement

Free Employee Assistance Plan

Compensation Range: $68,000.00 - $78,000.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado.

Position Responsibilities:

Social & Content Strategy Execution

Develop and execute social media and content strategies aligned to brand and campaign objectives set by marketing leadership

Translate integrated campaigns into channel-specific content plans that reflect platform best practices and audience behavior

Continuously optimize content approach based on performance insights, platform changes, and audience engagement trends

Content Planning & Production

Own and manage the social content calendar for your portfolio of brands, ensuring alignment with campaign priorities and key business initiatives

Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real- time content

Create and publish content directly as needed, particularly for timely, reactive, or lower-lift opportunities

Ensure all content is on-brand, consistent in voice, and tailored appropriately by platform

Manage timelines, approvals, intake coordination, asset routing, and cross-functional follow-up

Community Engagement & Brand Presence

Drive community strategy + social listening (platform behaviors, audience engagement patterns, trend awareness, etc.)

Manage day-to-day community engagement across social platforms, including monitoring and responding to comments, messages, and reviews

Escalate customer or reputational issues as needed in partnership with internal stakeholders

Foster an active and engaged online community through thoughtful, timely interaction

Cross-Functional Collaboration

Partner with brand, communications, and campaign teams to ensure social is integrated into all major initiatives

Collaborate with paid media teams to align organic and paid strategies, including content testing and performance learnings

Work with franchisees and field teams to identify, curate, and amplify relevant local content and success stories

Performance & Optimization

Track, analyze, and report on social and content performance, including engagement, reach, and content effectiveness

Use data and insights to inform ongoing content optimization and future planning

Stay current on platform updates, emerging trends, and competitive activity, and apply relevant learnings to improve performance

Innovation & Continuous Improvement

Proactively test new formats, features, and platforms to enhance reach and engagement

Bring forward actionable recommendations to evolve content strategy and executionFranchisee Support

Support franchisees on platform access and questions

Other duties and projects as assigned by supervisor and department heads.

Essential Skills, Experience, and Qualifications:

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

3–5+ years of experience in social media, content, or digital marketing roles

Experience managing social media for multi-brand or multi-unit organizations preferred; franchise experience a plus

Strong writing and editing skills, with the ability to adapt tone and voice across brands and platforms

Experience developing and managing content calendars and working within structured campaign frameworks

Proficiency in social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and their respective best practices

Familiarity with social media management and analytics tools

Experience interpreting performance data and applying insights to improve results

Strong visual judgment and understanding of effective digital content, particularly short-form video

Ability to manage multiple priorities and stakeholders in a fast-paced environment

Strong collaboration and communication skills

Legal Disclaimer
WellBiz Brands, LLC. is the franchisor of five health and wellness brands: Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant WaxingTM, and Fitness Together®. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience.

These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives. At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways.

All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.