Manager, Website and Marketing Automation

Manager, Website & Marketing Automation

Own the digital engine behind a national growth platform

Location: Remote (occasional travel)

Why This Role Matters 

This is not a "manage the agency and report on metrics" role.

You will own, build, and optimize the full digital experience across a rapidly scaling, private equity-backed platform. Think multi-brand, high lead volume, real revenue impact.

If you've ever said "I wish I could actually fix this instead of just recommending it" - this is that role.

About Allstar Services

Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of residential exterior brands. We're in aggressive growth mode - new markets, new brands, and a major push to modernize our digital funnel.

What You'll Own

This is a builder + operator role. You will execute, not just delegate.

Website Strategy + Conversion (Core Focus)

Own all brand websites + landing pages across multiple markets

Drive conversion rate optimization (CRO) across the funnel

Lead UX, site structure, mobile experience, and performance improvements

Partner with agencies-but you set direction and hold the bar

Testing + Growth

Run A/B and multivariate tests (CTAs, layouts, flows, etc.)

Leverage tools like GA4, heatmaps, and session replay to drive decisions

Continuously improve lead conversion and appointment rates

Marketing Automation + Lifecycle

Build and optimize email + SMS flows (lead nurture, reactivation, retention)

Own segmentation, triggers, and campaign performance

Improve conversion across the full customer lifecycle

Execution + Ownership

Launch new sites for expansion markets

Manage timelines, vendors, and deliverables

Build dashboards and report on what's actually driving revenue

What We're Looking For (Non-Negotiables)

We are targeting someone who has done this hands-on, not just managed it.

3–6+ years in website optimization, CRO, or marketing automation

Experience owning web performance + conversion metrics

Strong understanding of CMS platforms (WordPress preferred)

Hands-on experience with:

GA4 / analytics tools

A/B testing platforms

Email/SMS automation (HubSpot, Klaviyo, Marketo, etc.)

Comfortable working across multiple brands or high-volume environments

Able to move fast, test quickly, and iterate without overengineering

What Will Set You Apart

You've improved conversion rates in a measurable way

You've worked in a high-growth or PE-backed environment

You understand how marketing ties directly to revenue

You're as comfortable building as you are strategizing

Why Candidates Say Yes to This Role

Real ownership - not buried under layers or stuck waiting on approvals

Visible impact - your work directly drives revenue and growth

Scale + complexity - multi-brand, multi-market, fast-moving

Autonomy - you will shape how this function is built

This role is not a fit if:

You prefer managing agencies vs doing the work yourself

You've never owned conversion metrics end-to-end

You need a highly structured, slow-moving environment

Ready to Build?

Apply now or reach out directly if you've been looking for a role where you can actually own and scale the digital engine-not just advise on it.

Health, Dental, Vision, 401K, PTO