Marketing Analyst - Senior
Overview:
SOFTSWISS is hiring a Marketing Analyst to join our Marketing team.
You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.
Purpose of the role:
You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growth
You’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiatives
You’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiency
You’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibility
Key responsibilities:
Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiatives
Maintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-making
Support forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trends
Prepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunities
Own marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contribution
Lead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendations
Analyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunities
Collaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impact
Required Experience:
Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level
5+ years of experience in marketing analytics, performance analysis, business intelligence, or digital analytics, preferably within B2B Tech, SaaS, iGaming, or FinTech environments
Strong B2B analytics experience with deep understanding of pipeline analytics, funnel performance measurement, and customer journey analysis
Advanced hands-on experience with GA4, GTM, event tracking, UTM governance, and conversion tracking implementation
Advanced Excel, SQL, and Python skills, including the use of Python analytical libraries for data analysis and reporting
Strong understanding of B2B funnel metrics, digital marketing KPIs, attribution methodologies, and ROI modeling
Proven experience leading A/B testing and CRO initiatives, including hypothesis development, experimentation, and performance analysis
Experience working with BI and visualization tools such as Tableau or Power BI
Strong communication and presentation skills with the ability to explain analytical insights to both technical and non-technical stakeholders
Senior-level experience in analytics or performance-focused roles
Nice to have:
University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related field
Experience working in large international B2B technology companies
Experience with AI-assisted engineering and data pipelines
Previous experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiatives
Our Benefits:
Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports benefit
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events