Marketing and Email Outreach

After.PVD is an independent electronic music event organization based in Providence, RI, built around techno and its harder derivatives. We don't just throw parties. We create contained, atmospheric experiences where energy, music, and community converge. Our events are intentionally enigmatic: tickets sell through Posh (posh.vip), location is revealed day-of via WhatsApp, and everything we put out reflects a brand rooted in darkness, intensity, and collective motion.

We've built something real in a short time — our event PRISM set an attendance record of 280 people, and early bird tickets for subsequent events have sold out before any public announcement. Our subscriber base currently sits between 1000-2000, and we're growing.

The Role

We're looking for an email marketer to own our direct communications channel end-to-end. This is a hands-on, creative position for someone who can write with atmosphere, think strategically about a small but loyal audience, and execute cleanly across ticketing, merch, and community feedback touchpoints.

Responsibilities

Ticket Sales

Write and send event announcement emails to the subscriber list ahead of each show

Craft follow-up and urgency sequences as events approach (e.g., limited tickets, day-of reminders)

Maintain brand voice — enigmatic, sparse, community-forward — across every send

Merch Outreach

Promote apparel drops (current line: Resonance, available via Square) to the subscriber list

Develop product-focused campaigns that fit the aesthetic without feeling transactional

Customer Feedback

Design and deploy post-event feedback surveys or short-form questionnaires

Summarize and report findings to help inform future event decisions

List & Platform Management

Manage the subscriber list, segmentation, and send cadence

We currently use Zoho Campaigns for email delivery, but are open to migrating to a better-fit platform (e.g., MailerLite, Klaviyo, or Loops) if there's a strong case for it

Maintain clean HTML email templates consistent with After.PVD's visual identity (dark background #0a0000, red accents #c0390a, Share Tech Mono / Bebas Neue fonts)

What We're Looking For

Strong copywriting instincts — you can write short, sharp, atmospheric prose that doesn't sound like marketing

Comfort working with HTML email templates (we have reusable templates ready to go)

Experience with email platforms at a small-list scale (200–400 subscribers)

Self-directed and async-friendly; this isn't a hand-holding environment

Bonus: familiarity with the underground electronic music world or similar subculture communities

Details

List size: 1000 (growing). Avoid getting our emails sent as spam!

Send frequency: ~2–4 emails per event cycle, plus occasional merch and feedback sends

Current tools: Zoho Campaigns, Posh (ticketing), Square (merch), Cloudinary (image hosting)

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